The study analyzes the Unified Communications (UC) applications and services market for the calendar year 2015. Some of the key industry trends that drive mobility and bring your own device applications are identified and substantiated with quantitative analysis. Furthermore, market share analysis has also been performed for the complete UC portfolio. Major industry trends impacting the global UC market are also discussed in this study. This report also discusses the various market forces that are driving UC vendors to change their business models. The study also focuses on small and medium-sized enterprises that are becoming more aware of the versatility of UC applications and are showing good adoption of UC similar to large enterprises.