United States Consumer Telecommunications Markets: Demographic Strategic Analysis

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Table of Contents

United States Consumer Telecommunications Markets, Executive SummaryIntroduction to Consumer Telecommunications Demographic Strategic AnalysisIntroduction to Consumer Telecommunications Demographic Strategic AnalysisSummary of Major FindingsAnalysis by Major GroupsRecommendationsUnited States Consumer Telecommunications Markets, Industry Challenges and Research MethodologyIdentification of Challenges Facing the Consumer Telecommunications Demographic Strategic AnalysisIdentification of Challenges Facing the Consumer Telecommunications Demographic Strategic AnalysisFailure to Promote Telecommunications Services, Billing Services, and Customer Services Geared Towards Various Growing Ethnic Groups Leads to a Decline of Market ShareCarriers Who Use Their Web Site as a Cost-Effective Medium to Reach Specific Consumer Groups Will Increase Their RevenuesCarriers with Marketing Distribution Alliances Increase Their RevenuesLack of Ethnic Marketing Efforts Restrict Market ExpansionReluctance to Use Ethnic Marketers Leads to the Failure of the Ethnic Advertisements and Lower RevenuesFailure to Test Marketing Programs Impedes Market GrowthFailure to Anticipate or Respond to Consumer Market Trends Leads to Market Share LossLimited Cause Related Marketing Programs Hinders Market ExpansionDecreasing Consumer Sensitivity to Mass Advertisements Leads to Higher Marketing Costs and Lower RevenuesThe Insufficient Usage of Specialized Media Results in Decreasing Revenues Time Frame Analysis of Industry ChallengesTime Frame Analysis of Industry ChallengesMarket Engineering Forecasting MethodologyOverviewStrategic Significance of the Market Engineering ForecastJudging Credibility and Accuracy of Market Engineering ForecastsForecast AssumptionsGlossary of TermsGlossary of TermsUnited States Consumer Telecommunications Markets, Analysis of Marketing Strategies Targeted to Specific Consumer Age GroupsTotal Market AnalysisMarket Overview and DefinitionsAnalysis of Marketing Strategies Targeted to the Children and Teenager Group (0-17)Market Overview and DefinitionsPricing StrategiesAnalysis of Marketing Strategies Targeted to the Young Adult Group (18-34)Market Overview and DefinitionsAnalysis of Marketing Strategies Targeted to the Baby Boomer Group (35-54)Market Overview and DefinitionsAnalysis of Marketing Strategies Targeted to the Older Adult Group (older than 54)Market Overview and DefinitionsUnited States Consumer Telecommunications Markets, Analysis of Marketing Strategies Targeted to Specific Consumer Ethnic GroupsTotal Market AnalysisMarket Overview and DefinitionsAnalysis of Marketing Strategies Targeted to the African American GroupMarket Overview and DefinitionsAnalysis of Marketing StrategiesTargeted to the Hispanic American GroupMarket Overview and DefinitionsAnalysis of Marketing StrategiesTargeted to the Asian American GroupMarket Overview and DefinitionsUnited States Consumer Telecommunications Markets, Market Engineering StrategyHow to Improve the Market Engineering Strategy Development ProcessStrategy Segmentation SystemMarket Engineering Strategic RecommendationsMarket Engineering Strategic RecommendationsMarketing DepartmentSales DepartmentCorporate Management Frost & Sullivan's Market Engineering Consumer Telecommunications Demographic Strategy Analysis AwardsFrost & Sullivan's Market Engineering Consumer Telecommunications Demographic Strategy Analysis AwardsPurpose of the Frost & Sullivan Market Engineering AwardsThe 1999 Market Engineering Awards




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