United States Energy Branding and Bundled Service Programs

 


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Table of Contents

United States Energy Branding and Bundled Service Programs, Executive SummaryIntroduction to the U.S. Energy Branding and Bundled Services Provider MarketIntroduction to the U.S. Energy Branding and Bundled Services Provider MarketSummary of Major FindingsMarket Growth and OpportunitiesAnalysis by Major SegmentCompetitive AnalysisConclusionsUnited States Energy Branding and Bundled Service Programs, Introduction to the U.S. Energy Branding and Bundled Services IndustryDefinition of the U.S. Energy Branding and Bundled Services MarketDefinition of the U.S. Energy Branding and Bundled Services MarketIn-House ProgramsFranchise ProgramsCooperative Franchise ProgramsEndorsement Franchise ProgramsIdentification of Challenges Facing the U.S. Energy Branding and Bundled Services MarketIdentification of Challenges Facing the U.S. Energy Branding and Bundled Services MarketUneven Pace of Deregulation Increases the Difficulty of Recruiting FranchiseesExit of Major Companies Forces Competitors and Potential Franchisees to Re-examine Bundled ServicesHigh Initial Investment in Infrastructure Intimidates CompetitionLegal Opposition from Local Business Hinders Companies from Entering the MarketContinuing Regulation of the U.S. Electric Power Industry Discourages Launching a Widespread ProgramFear of Revealing Proprietary Information Discourages Utilities from Becoming Program FranchiseesConcerns About Industry Consolidation Paralyzes the Utility Decision Making ProcessLack of Marketing Experience Makes End-User Recruitment DifficultFierce Competition in Established Markets for Unprepared Utilities Limits Market PenetrationExpansion of Programs Beyond Energy Related Products and Services Restricts Customer AcceptanceTime Frame Analysis of Industry ChallengesTime Frame Analysis of Industry ChallengesMarket Engineering Research for the U.S. Energy Branding and Bundled Services MarketStrategic Analysis of the Total MarketMarket Overview and DefinitionsMarket Engineering AnalysisCompetitive StructureUnited States Energy Branding and Bundled Service Programs, Status of U.S. Energy Branding and Bundled Services ProgramsProgram ProfilesProgram ProfilesCurrent Energy Branding and Bundled Service ProgramsCurrent Energy Branding and Bundled Service ProgramsFormer Energy Branding and Bundled Service ProgramsFormer Energy Branding and Bundled Service ProgramsTelecommunications Bundled Service Programs with Energy OwnershipTelecommunications Bundled Service Programs with Energy OwnershipUnited States Energy Branding and Bundled Service Programs, U.S. Electric and Natural Gas Company Acquisitions Lists of Recent Industry AcquisitionsLists of Recent Industry AcquisitionsAcquisitions of Natural Gas CompaniesAcquisitions of Telecommunications CompaniesAcquisitions of Security Service CompaniesAcquisitions of Energy Service Companies (ESCOs)Acquisitions of Heating, Ventilation and Air-Conditioning Companies (HVAC)Acquisitions of Real Estate CompaniesUnited States Energy Branding and Bundled Service Programs, Energy Branding and Bundled Services StrategiesStrategy Development ProcessStrategy Development ProcessAddressing Challenges to the IndustryAddressing Industry TrendsGoals Based on Market MeasurementsUnited States Energy Branding and Bundled Service Programs, Research MethodologyFrost & Sullivan's Market Engineering Research MethodologyFrost & Sullivan's Market Engineering Research MethodologyDefine Market Problems, Needs, and OpportunitiesDefine Objectives and Goals of the Research ProjectDesign Optimal Research TeamLaunch Data Collection PhaseSelect Interview Strategy and Design of SurveyTest the Survey DesignConduct Primary Market ResearchDevelop Strategic RecommendationsConfirm Results with Quality ControlMarket Monitoring and Customer Feedback Review




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