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United States Energy Branding and Bundled Service Programs

 

  • Research Code : 5146-01-00-00-00
  • SKU : EG00365-NA-MR_03159
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  • Release Date : 22-Mar-1999
  • Region : North America
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Table of Contents

United States Energy Branding and Bundled Service Programs, Executive Summary

Introduction to the U.S. Energy Branding and Bundled Services Provider Market

Introduction to the U.S. Energy Branding and Bundled Services Provider Market

Summary of Major Findings

Market Growth and Opportunities
Analysis by Major Segment
Competitive Analysis
Conclusions

United States Energy Branding and Bundled Service Programs, Introduction to the U.S. Energy Branding and Bundled Services Industry

Definition of the U.S. Energy Branding and Bundled Services Market

Definition of the U.S. Energy Branding and Bundled Services Market
In-House Programs
Franchise Programs
Cooperative Franchise Programs
Endorsement Franchise Programs

Identification of Challenges Facing the U.S. Energy Branding and Bundled Services Market

Identification of Challenges Facing the U.S. Energy Branding and Bundled Services Market
Uneven Pace of Deregulation Increases the Difficulty of Recruiting Franchisees
Exit of Major Companies Forces Competitors and Potential Franchisees to Re-examine Bundled Services
High Initial Investment in Infrastructure Intimidates Competition
Legal Opposition from Local Business Hinders Companies from Entering the Market
Continuing Regulation of the U.S. Electric Power Industry Discourages Launching a Widespread Program
Fear of Revealing Proprietary Information Discourages Utilities from Becoming Program Franchisees
Concerns About Industry Consolidation Paralyzes the Utility Decision Making Process
Lack of Marketing Experience Makes End-User Recruitment Difficult
Fierce Competition in Established Markets for Unprepared Utilities Limits Market Penetration
Expansion of Programs Beyond Energy Related Products and Services Restricts Customer Acceptance

Time Frame Analysis of Industry Challenges

Time Frame Analysis of Industry Challenges

Market Engineering Research for the U.S. Energy Branding and Bundled Services Market

Strategic Analysis of the Total Market

Market Overview and Definitions
Market Engineering Analysis
Competitive Structure

United States Energy Branding and Bundled Service Programs, Status of U.S. Energy Branding and Bundled Services Programs

Program Profiles

Program Profiles

Current Energy Branding and Bundled Service Programs

Current Energy Branding and Bundled Service Programs

Former Energy Branding and Bundled Service Programs

Former Energy Branding and Bundled Service Programs

Telecommunications Bundled Service Programs with Energy Ownership

Telecommunications Bundled Service Programs with Energy Ownership

United States Energy Branding and Bundled Service Programs, U.S. Electric and Natural Gas Company Acquisitions

Lists of Recent Industry Acquisitions

Lists of Recent Industry Acquisitions
Acquisitions of Natural Gas Companies
Acquisitions of Telecommunications Companies
Acquisitions of Security Service Companies
Acquisitions of Energy Service Companies (ESCOs)
Acquisitions of Heating, Ventilation and Air-Conditioning Companies (HVAC)
Acquisitions of Real Estate Companies

United States Energy Branding and Bundled Service Programs, Energy Branding and Bundled Services Strategies

Strategy Development Process

Strategy Development Process
Addressing Challenges to the Industry
Addressing Industry Trends
Goals Based on Market Measurements

United States Energy Branding and Bundled Service Programs, Research Methodology

Frost & Sullivan's Market Engineering Research Methodology

Frost & Sullivan's Market Engineering Research Methodology
Define Market Problems, Needs, and Opportunities
Define Objectives and Goals of the Research Project
Design Optimal Research Team
Launch Data Collection Phase
Select Interview Strategy and Design of Survey
Test the Survey Design
Conduct Primary Market Research
Develop Strategic Recommendations
Confirm Results with Quality Control
Market Monitoring and Customer Feedback Review


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