United States PC/TV Convergence Products Markets

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Table of Contents

United States PC/TV Convergence Products Markets, Executive SummaryIntroduction to the PC/TV Convergence Products MarketIntroduction to the PC/TV Convergence Products MarketSummary of Major FindingsMarket Growth, Opportunities, and Total ForecastAnalysis by Major SegmentCompetitive AnalysisConclusionsUnited States PC/TV Convergence Products Markets, Market Engineering Research MethodologyResearch ScopeObjectives and PurposeReport Structure and Market SegmentationMarket Engineering Forecasting MethodologyOverviewStrategic Significance of the Market Engineering ForecastJudging Credibility and Accuracy of Market Engineering ForecastsForecast AssumptionsGlossary of TermsList of AcronymsUnited States PC/TV Convergence Products Markets, Industry ChallengesIdentification of Challenges Facing the PC/TV Convergence Products IndustryIdentification of Challenges Facing the PC/TV Convergence Products IndustryPrice Competition Erodes Scan Converter and TV Tuner Card Vendors’ Marketing Funds Competing Devices Threaten to Erode the TV Tuner Card and Scan Converter MarketsLack of Consumer Awareness Limits Growth PotentialDOCSIS Standard Creates Opportunity for New Entrants in the Cable Modem MarketRetail Distribution of Cable Modems and Interactive Set Top Boxes Presents a New Distribution Model for Many VendorsClashing PC and TV Cultures Force Vendors to Rethink their ProductsCompeting High Bandwidth Technologies Challenge Cable ModemDifficulty of Configuration Deters Non-technical ConsumersDOCSIS 1.0 and 1.1 Standards Threaten to Confuse Consumers in Retail MarketUncertain Consumer Demand for Interactive TV Services Presents Daunting Obstacle to Growth for the Interactive Set Top Box MarketMarket Engineering Measurement Analysis of the Total PC/TV Convergence Products IndustryIntroductionIntroductionMarket Engineering Research Measurement SystemMarket Engineering Research Measurement SystemMarket AgeRevenuesPotential RevenuesBase Year Market Growth RateForecast Period Market Growth RateUnitsSaturationReplacement RateInstalled BaseAverage PricePrice RangePrice SensitivityNumber of ProductsCompetitorsDegree of CompetitivenessDegree of Technical ChangeCustomer LoyaltyMarket ConcentrationMarket ShareMarket Engineering Research for the U.S. Scan Converter Market 1996-2006Total Market Segment AnalysisMarket Overview and DefinitionsMarket Engineering Research Measurement SystemMarket Engineering Research Measurement SystemMarket Engineering Unit and Revenue Forecasts (1996-2006)Pricing Strategy and Trend AnalysisCompetitive StructureMarket Engineering Research for the U.S. TV Tuner Card Market 1996-2006Total Market Segment AnalysisMarket Overview and DefinitionsMarket Engineering Research Measurement SystemMarket Engineering Research Measurement SystemMarket Engineering Unit and Revenue Forecasts (1996-2006)Pricing Strategy and Trend AnalysisCompetitive StructureMarket Engineering Research for the U.S. Cable Modem Market 1996-2006Total Market Segment AnalysisMarket Overview and DefinitionsMarket Engineering Research Measurement SystemMarket Engineering Research Measurement SystemMarket Engineering Unit and Revenue Forecasts (1996-2006)Pricing Strategy and Trend AnalysisCompetitive StructureMarket Engineering Research for the U.S. Cable Interactive Set Top Box Market 1996-2006Total Market Segment AnalysisMarket Overview and DefinitionsMarket Engineering Research Measurement SystemMarket Engineering Research Measurement SystemMarket Engineering Unit and Revenue Forecasts (1996-2006)Pricing Strategy and Trend AnalysisCompetitive StructureUnited States PC/TV Convergence Products Markets, Market Engineering StrategyWhat Is Market Engineering Strategy?What Is Market Engineering Strategy?Measurement-Driven Strategy GenerationMarket Engineering Strategic RecommendationsMarket Engineering Strategic RecommendationsCorporate Management Marketing DepartmentResearch and DevelopmentMarket Engineering Awards for the PC/TV Convergence Products MarketFrost & Sullivan's 1999 Market Engineering AwardFrost & Sullivan's 1999 Market Engineering AwardThe 1999 Market Engineering Product Innovation AwardThe 1999 Market Engineering Product Line Strategy Award




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