US Advanced Suspension Market, 2017

Despite Offering Superior Comfort, Ride, and Handling, the Demand for Advanced Suspension Will Remain Muted

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Advanced suspension systems were touted to be the next big thing in the automotive industry when they were launched a couple of decades back. However, owing to the high cost of these systems, the penetration of these systems has remained confined to the premium vehicles. Many OEMs have been offering passive suspension systems that offer the benefits such as high temperature stability, lighter weight and lower cost as a standard equipment. Owing to the fact that these systems have fixed damper setting, these systems are not capable of offering the right mix of comfort, ride and handling characteristics that the consumers and the OEMs expect. Also, OEMs have been facing a tough challenge in meeting the stringent emission norms and a few OEMs have been liable for financial penalties for not meeting these targets. In order to tackle these short comings, OEMs have started offering advanced suspension systems such as the active and the semi-active suspension systems that offer the right balance of comfort, ride and handling.

Until a few years back, the American customers were not receptive to electronic suspension but going forward, due to increased interest, many more models are expected to be equipped with advanced suspension systems. However, the penetration of such systems is likely to remain confined to the premium and sports segment vehicles owing to the high cost of these systems. Also, there is an increased interest among the consumers for systems that offer auto leveling and height control features.

This research service explores the current advanced suspension market as the industry migrates from passive suspension systems to more sophisticated suspension systems that offer superior driving dynamics. The study gives detailed model-wise information of suspension systems used and also a detailed description of working of those systems.

The objectives of the study are as follows:
•     Provide an strategic overview of the USA’s adaptive and active suspension market, including key technology trends, key OEMs’ choice of suspension
•     Provide insights on which MY2017 vehicles are using which type of advanced suspension
•     Develop an actionable set of recommendations
•     To highlight the business opportunities and challenges for Western and Asian OEMs and suppliers

Some of the key questions this report will try to answer are:
1. Which type of advanced suspension is preferred by which OEM in USA?
2. What other features are offered in addition to damping?
3. Who are the key participants/market leaders and what are their preferences?
4. Are advanced suspension system offered as standard or optional equipment?

The study covers all types of advanced suspension systems in USA such as electro pneumatic; electro hydraulic; magnetorheological and electro mechanical systems.

Table of Contents

1. Executive Summary
Key Findings
Overview of Adaptive Suspension Systems Offered by OEMs
Damping Systems Offerings by OEMs
Proactive Damping System Offerings
2. Strategic Imperatives for Success and Growth
Research Scope, Objectives, Background, and Methodology
Research Scope
Research Aims and Objectives
Research Background
Research Methodology
Key OEM Groups Compared in this Study
3. Definitions and Segmentation
Product Segmentation
System Definitions
4. OEM Group Strategies—BMW Group
BMW Advanced Suspension System Offerings
BMW Suspension System Description
5. OEM Group Strategies—Daimler Group
Daimler Advanced Suspension System Offerings
Daimler Suspension System Description
6. OEM Group Strategies—FCA Group
FCA Advanced Suspension System Offerings
FCA Suspension System Description
7. OEM Group Strategies—Ford Group
Ford Advanced Suspension System Offerings
Ford Suspension System Description
8. OEM Group Strategies—General Motors Group
GM Advanced Suspension System Offerings
GM Suspension System Description
9. OEM Group Strategies—Renault-Nissan Group
Renault-Nissan Advanced Suspension System Offerings
Renault-Nissan Suspension System Description
10. OEM Group Strategies—Volkswagen Group
Volkswagen Advanced Suspension System Offerings
Volkswagen Suspension System Description
11. Growth Opportunities and Companies to Action
Growth Opportunity in Advanced Suspension Technologies
Strategic Imperatives for Success and Growth
12. Key Conclusions and Takeaways
The Last Word—3 Big Predictions
Legal Disclaimer
13. Appendix
Market Engineering Methodology

Infographic



List of Figures & Charts

1. Advanced Suspension Market: Key Findings, US, 2017
2. Advanced Suspension Market: Adaptive Damping System Offerings on MY2017 Vehicles, US, 2017
3. Advanced Suspension Market: Strategic Imperatives, US, 2017
4. Advanced Suspension Market: Key Industry Participants, US, 2017
5. Advanced Suspension Market: BMW Systems, US, 2017
6. Advanced Suspension Market: BMW Advanced Suspension Systems Explained, US, 2017
7. Advanced Suspension Market: Model-wise Break up of Systems, BMW, US, 2017
8. Advanced Suspension Market: Daimler Systems, US, 2017
9. Advanced Suspension Market: Daimler Advanced Suspension Systems Explained, US, 2017
10. Advanced Suspension Market: Model-wise Break up of Systems, Daimler, US, 2017
11. Advanced Suspension Market: FCA Systems, US, 2017
12. Advanced Suspension Market: FCA Advanced Suspension Systems Explained, US, 2017
13. Advanced Suspension Market: Model-wise Break up of Systems, FCA, US, 2017
14. Advanced Suspension Market: Ford Systems, US, 2017
15. Advanced Suspension Market: Ford Advanced Suspension Systems Explained, US, 2017
16. Advanced Suspension Market: Model-wise Break up of Systems, Ford, US, 2017
17. Advanced Suspension Market: GM Systems, US, 2017
18. Advanced Suspension Market: GM Advanced Suspension Systems Explained, US, 2017
19. Advanced Suspension Market: Model-wise Break up of Systems, GM, US, 2017
20. Advanced Suspension Market: Renault-Nissan Systems, US, 2017
21. Advanced Suspension Market: Renault-Nissan Advanced Suspension Systems Explained, US, 2017
22. Advanced Suspension Market: Model-wise Break up of Systems, Renault-Nissan, US, 2017
23. Advanced Suspension Market: Volkswagen Systems, US, 2017
24. Advanced Suspension Market: Volkswagen Advanced Suspension Systems Explained, US, 2017
25. Advanced Suspension Market: Model-wise Break Up of Systems, Volkswagen, US, 2017
26. Advanced Suspension Market: Strategic Imperatives, US, 2017





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