US Automotive Technicians’ Choice Survey of Replacement Parts, 2016

Technicians Shifting to Digital Platforms

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The importance of technicians as customers for part suppliers continues to grow with the continued expansion of the Do-It-For-Me (DIFM) channel in the US automotive aftermarket. Although the aftermarket is a mature and stable channel in the United States, market trends such as digitization and private labeling are steadily transforming how technicians purchase their parts and their preferences surrounding brands. Frost & Sullivan's annual technicians’ choice survey of replacement parts has been tracking these changes for several years. The study reveals critical data about the purchase drivers and habits of technicians, providing companies with actionable information to improve their market position and targe

Table of Contents

Executive SummaryKey FindingsRespondent and Shop ProfileRespondent ProfileShop Profile—Independent GarageShop Profile—Franchise GarageShop Profile—DealershipPurchase ProcessKey Vendor Selection CriteriaKey Vendor Selection Criteria by Type of GarageUse of Purchase ChannelsPurchase Channels in UseMethods of Order PlacementWillingness to Install a Spare Part Purchased Online by CustomersBatteriesMost Prevalent Battery Brands Installed Battery Brands in Use from 2013–2016Key Batteries Selection CriteriaKey Batteries Selection Criteria by Type of GarageTop 10 Battery BrandsBest Battery Brands 2013–2016Battery Selection ProcessA Matrix to Guide the Strategic Prioritization of Needs to Optimize PreferenceStrategic Prioritization of Needs—BatteriesStrategic Prioritization of NeedsTechnical Note—Understanding Brand MapsBrand MapTiresKey Tires Selection CriteriaKey Tires Selection Criteria by Type of GarageMost Prevalent Tire Brands in UseTire Brands in Use 2013–2016Stategic Prioritization of Needs—Tires Strategic Prioritization of Needs—Tires (continued)Brand Map Best Tire BrandsBest Tire Brands 2013–2016Tire Selection ProcessMotor OilKey Motor Oil Selection CriteriaKey Motor Oil Selection Criteria by Shop TypeMost Prevalent Motor Oil Brands in UseType of Motor Oil in UseMotor Oil Brands in Use 2013–2016Strategic Prioritization of Needs—Motor OilStrategic Prioritization of NeedsBrand MapBest Motor Oil BrandsBest Motor Oil Brands 2013–2016Motor Oil Selection ProcessOil Filters Selection CriteriaBrake PadsKey Brake Pads Selection CriteriaKey Brake Pads Selection Criteria by Shop TypeBrake Pads Brands in UseBrake Pad Brands in Use 2013–2016Strategic Prioritization of Needs—Brake PadsStrategic Prioritization of NeedsBrand Map Top 10 Brake Pad BrandsBest Brake Pad Brands 2013–2016Brake Pads Selection ProcessReplacing Brake Pad HardwareLegal DisclaimerThe Frost & Sullivan StoryThe Frost & Sullivan StoryValue Proposition—Future of Your Company & CareerGlobal PerspectiveIndustry Convergence360º Research PerspectiveImplementation ExcellenceOur Blue Ocean Strategy

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