US Automotive Technicians’ Choice Survey of Replacement Parts, 2016

US Automotive Technicians’ Choice Survey of Replacement Parts, 2016

Technicians Shifting to Digital Platforms

RELEASE DATE
10-May-2017
REGION
North America
Deliverable Type
Customer Research
Research Code: K1C7-01-00-00-00
SKU: AU01478-NA-CR_19996
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SKU
AU01478-NA-CR_19996

US Automotive Technicians’ Choice Survey of Replacement Parts, 2016
Published on: 10-May-2017 | SKU: AU01478-NA-CR_19996

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The importance of technicians as customers for part suppliers continues to grow with the continued expansion of the Do-It-For-Me (DIFM) channel in the US automotive aftermarket. Although the aftermarket is a mature and stable channel in the United States, market trends such as digitization and private labeling are steadily transforming how technicians purchase their parts and their preferences surrounding brands. Frost & Sullivan's annual technicians’ choice survey of replacement parts has been tracking these changes for several years. The study reveals critical data about the purchase drivers and habits of technicians, providing companies with actionable information to improve their market position and targeting.

Key Findings

Respondent Profile

Shop Profile—Independent Garage

Shop Profile—Franchise Garage

Shop Profile—Dealership

Key Vendor Selection Criteria

Key Vendor Selection Criteria by Type of Garage

Use of Purchase Channels

Purchase Channels in Use

Methods of Order Placement

Willingness to Install a Spare Part Purchased Online by Customers

Most Prevalent Battery Brands Installed

Battery Brands in Use from 2013–2016

Key Batteries Selection Criteria

Key Batteries Selection Criteria by Type of Garage

Top 10 Battery Brands

Best Battery Brands 2013–2016

Battery Selection Process

A Matrix to Guide the Strategic Prioritization of Needs to Optimize Preference

Strategic Prioritization of Needs—Batteries

Strategic Prioritization of Needs

Technical Note—Understanding Brand Maps

Brand Map

Key Tires Selection Criteria

Key Tires Selection Criteria by Type of Garage

Most Prevalent Tire Brands in Use

Tire Brands in Use 2013–2016

Stategic Prioritization of Needs—Tires

Strategic Prioritization of Needs—Tires (continued)

Brand Map

Best Tire Brands

Best Tire Brands 2013–2016

Tire Selection Process

Key Motor Oil Selection Criteria

Key Motor Oil Selection Criteria by Shop Type

Most Prevalent Motor Oil Brands in Use

Type of Motor Oil in Use

Motor Oil Brands in Use 2013–2016

Strategic Prioritization of Needs—Motor Oil

Strategic Prioritization of Needs

Brand Map

Best Motor Oil Brands

Best Motor Oil Brands 2013–2016

Motor Oil Selection Process

Oil Filters Selection Criteria

Key Brake Pads Selection Criteria

Key Brake Pads Selection Criteria by Shop Type

Brake Pads Brands in Use

Brake Pad Brands in Use 2013–2016

Strategic Prioritization of Needs—Brake Pads

Strategic Prioritization of Needs

Brand Map

Top 10 Brake Pad Brands

Best Brake Pad Brands 2013–2016

Brake Pads Selection Process

Replacing Brake Pad Hardware

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The importance of technicians as customers for part suppliers continues to grow with the continued expansion of the Do-It-For-Me (DIFM) channel in the US automotive aftermarket. Although the aftermarket is a mature and stable channel in the United States, market trends such as digitization and private labeling are steadily transforming how technicians purchase their parts and their preferences surrounding brands. Frost & Sullivan's annual technicians’ choice survey of replacement parts has been tracking these changes for several years. The study reveals critical data about the purchase drivers and habits of technicians, providing companies with actionable information to improve their market position and targeting.
More Information
Deliverable Type Customer Research
No Index No
Podcast No
Author Kumar Saha
Industries Automotive
WIP Number K1C7-01-00-00-00
Keyword 1 US automotive after
Keyword 2 US Automotive Technicians
Keyword 3 stable channel in the United States
Is Prebook No