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Technicians Shifting to Digital Platforms
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The importance of technicians as customers for part suppliers continues to grow with the continued expansion of the Do-It-For-Me (DIFM) channel in the US automotive aftermarket. Although the aftermarket is a mature and stable channel in the United States, market trends such as digitization and private labeling are steadily transforming how technicians purchase their parts and their preferences surrounding brands. Frost & Sullivan's annual technicians’ choice survey of replacement parts has been tracking these changes for several years. The study reveals critical data about the purchase drivers and habits of technicians, providing companies with actionable information to improve their market position and targeting.
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