US mHealth Market and Growth Opportunity Analysis

US mHealth Market and Growth Opportunity Analysis

Mobile Services Shifting to Care and Case Management

RELEASE DATE
30-Sep-2016
REGION
North America
Research Code: K093-01-00-00-00
SKU: HC02684-NA-MR_19069

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Description

mHealth is one of the most talked about subjects in healthcare, yet it has struggled from a business model standpoint, market scalability, and general over-hype. It is currently observed that there are low barriers to entry and it is not a sure thing that established market leaders can sustain their position as new entrants or disruptive solutions hit the market in mHealth. In the United States, there is a growing market for mHealth-enabled devices and for connecting the results derived from various sensors and activity trackers. This data can be transformed to support population health and analytics, as well as increasing the interest among health plans, payers, and providers to using mHealth as a solution to monitor or remotely treat complex cases and chronic conditions.

This report describes and defines the mHealth market and the developing ecosystem, covering factors driving the need to deploy the mHealth function across a variety of settings. It also reviews successful business models used to provide value among key customer segments, Frost & Sullivan forecasts for overall market growth over a 6-year period (2016-2021); and opportunities within the total market and key market segments as estimated for the forecast period.

The research covers key challenges associated with the implementation of mHealth, which include a mix of regulatory, consumer, and performance issues and it makes a clear distinction between mass market solutions and medical-grade mHealth devices; presents a segmentation model; and includes revenue forecasts for the total medical-grade market and by segment. This research illustrates how medical-grade mHealth market segments have emerged based on levels of healthcare intervention and mHealth technology. It also features a competitive landscape that is based on three groups of vendor specialties and identifies examples of companies that are providing various mHealth services and shaping future capabilities.

Segmentation
mHealth Applications
Network Services
Medical-grade Wearables
Telehealth Services—Care Management; Complex Case Management

Key questions this study will answer: Why is mHealth an opportunity for a variety of companies to target as a growth market? What are the market-shifting macro trends impacting the need to deploy new or improved solutions to enable patients to achieve quality care using mHealth in a variety of settings? How important will mHealth be as the US healthcare system progresses to the goal of outcome-based and value-based reimbursements? What are the parameters that qualify mHealth apps to be considered as medical-grade services? Will these devices require FDA certification? What other standards apply? What is the 6-year revenue outlook for the mHealth market?

RESEARCH: INFOGRAPHIC

This infographic presents a brief overview of the research, and highlights the key topics discussed in it.
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Table of Contents

Key Findings

Methodology

Scope and Segmentation

Market Engineering Measurements

CEO‘s Perspective

Key Companies to Watch—mHealth

  • Apple
  • Qualcomm Life
  • Tactio Health Group
  • Validic
  • Walgreens
  • Zipnosis

Future Perspectives—3 Big Predictions

mHealth is a Part of a Broad Ecosystem of Market Sectors in Digital Health

mHealth Market Convergence in Healthcare

Big Themes in mHealth

Forces Driving the mHealth Market

Defining mHealth with the Kaiser Pyramid of Care

Digital Health—Highest Impact on Healthcare

mHealth Technology Trends and Roadmap

Market Segmentation

mHealth Ecosystem—The High-level View

Definition of Key Customer Market Segments

Consumers—A Key Customer Segment

Definition of Medical-grade mHealth Segments

Consumer vs. Medical-grade Wearables

Frost & Sullivan Consumer Survey Data Origin

Summary of Key Consumer Findings

Key Objectives—Consumer Survey Data

Methodology

Derived Health Consumer Segments—Profile Segment Descriptions and Key Differentiators

Derived Health Consumer Segments—Six Distinct Profiles of Health Consumers

US Consumers—Tracking of Health and Wellness Using Technology and Conventional Means

US Consumers—Importance of Sources for Health Information and Communication Preferences

Engaged Urban Techie Health Consumers

Profile of Engaged Urban Techie Consumers

Healthcare Skeptic Health Consumers

Use of Mobile Apps to Track Health and Wellness by Gender and Age

Use of Wearable Sensors to Track Health and Wellness by Gender and Age

Mobile Device Ownership by Gender

Mobile Device Ownership by Age

Mobile Operating System by Gender

Industry Perspectives—Key Takeaways

mHealth Opportunity—Chronic Disease Management

mHealth—Common Platforms Drive Growth

mHealth—Factors that Influence Purchase or Investment

mHealth—The Case for Creating Bundles

mHealth—The Need for Data to Drive Payer Buy-in

mHealth Requirement—End-to-end Solutions

mHealth Payer Perspective—Chronic Conditions

mHealth—Perspectives About Consumers

mHealth—Risk Management

mHealth—Providers: The Key to Market Adoption

mHealth—Current and Potential Buyers

mHealth Solution Ecosystem

Business Models in mHealth

Key Factors Driving Remote Patient Monitoring at Medical Grade will Drive the Potential for mHealth

Regulation

mHealth Platform Case Study—Apple

mHealth Platform Case Study—Samsung

mHealth Platform Case Study—Qualcomm Life

mHealth Product Case Studies—Propeller Health and WellDoc

Market Engineering Measurements

Developing an mHealth Market Forecast

Revenue Forecast

Revenue Forecast—mHealth Market Segments

Revenue Forecast—Medical-grade Wearables

Revenue Forecast—mHealth Apps

Revenue Forecast—mHealth Network Services

Revenue Forecast—Telehealth Service Delivery

Revenue Forecast by Segment—Telehealth Service Delivery

mHealth Market Landscape

Likely Market Directions—The Analyst Perspective

mHealth Market Landscape

Competitive Market Framework

Competitive Market Structure

Vendor Segmentation—mHealth Platform in Chronic Disease Management Example

Notable Companies—Key Takeaways

Notable Companies within the mHealth Ecosystem

Levers for Growth

Three Key Growth Opportunities in mHealth

Growth Opportunity 1—Data Analytics

Growth Opportunity 2—Extend RPM Beyond the Already Sick

Growth Opportunity 3—Take Patient Engagement to the Next Level

Future Perspectives—3 Big Predictions

Three Predictions will Intersect

Future Roadmap in mHealth

Legal Disclaimer

Selected Sources

List of Exhibits

Market Engineering Methodology

List of Figures
  • 1. Total mHealth Market: Market Engineering Measurements, US, 2015
  • 2. Total mHealth Market: Competitive Market Structure, US, 2015
List of Charts
  • 1. US mHealth Market: Frost & Sullivan Research Methodology, 2016
  • 2. Total mHealth Market: Market Engineering Measurements, US, 2015
  • 3. Digital Health, Global, 2015
  • 4. Selected Telehealth/mHealth Markets with Highest Impact on Healthcare in the Next 5 Years, Top 2 Box, North America, 2014–2019
  • 5. Total mHealth Market: Market Segmentation, US, 2015
  • 6. Derived Health Consumer Segments, US, 2015
  • 7. Tracking of Health and Wellness, US, 2015
  • 8. Importance of Sources for Health Information, US, 2015
  • 9. Communication Preferences, US, 2015
  • 10. Top Health Improvements
  • 11. Top Health Conditions
  • 12. Most Effective at Managing Health
  • 13. Health Status and Coverage
  • 14. Health and Wellness Profile
  • 15. Top Health Improvements
  • 16. Top Health Conditions
  • 17. Most Effective at Managing Health
  • 18. Health Status and Coverage
  • 19. Use of Mobile Apps to Track Health and Wellness by Gender and Age
  • 20. Use of Wearable Sensors to Track Health and Wellness by Gender and Age
  • 21. Mobile Device Ownership by Gender
  • 22. Mobile Device Ownership by Age
  • 23. Mobile Operating System by Gender
  • 24. Total mHealth Market: Revenue Forecast, US, 2015–2021
  • 25. Total mHealth Market: Revenue Forecast, US, 2015–2021
  • 26. mHealth Medical-grade Wearable Market: Revenue Forecast, US, 2015–2021
  • 27. mHealth Apps Market: Revenue Forecast, US, 2015–2021
  • 28. mHealth Network Services Market: Revenue Forecast, US, 2015–2021
  • 29. Telehealth Service Delivery Market: Revenue Forecast, US, 2015–2021
  • 30. Telehealth Services Care Management: Revenue Forecast, US, 2015–2021
  • 31. Telehealth Services Case Management: Revenue Forecast, US, 2015–2021
  • 32. Total mHealth Market: Penetration Analysis, US, 2015
mHealth is one of the most talked about subjects in healthcare, yet it has struggled from a business model standpoint, market scalability, and general over-hype. It is currently observed that there are low barriers to entry and it is not a sure thing that established market leaders can sustain their position as new entrants or disruptive solutions hit the market in mHealth. In the United States, there is a growing market for mHealth-enabled devices and for connecting the results derived from various sensors and activity trackers. This data can be transformed to support population health and analytics, as well as increasing the interest among health plans, payers, and providers to using mHealth as a solution to monitor or remotely treat complex cases and chronic conditions. This report describes and defines the mHealth market and the developing ecosystem, covering factors driving the need to deploy the mHealth function across a variety of settings. It also reviews successful business models used to provide value among key customer segments, Frost & Sullivan forecasts for overall market growth over a 6-year period (2016-2021); and opportunities within the total market and key market segments as estimated for the forecast period. The research covers key challenges associated with the implementation of mHealth, which include a mix of regulatory, consumer, and performance issues and it makes a clear distinction between mass market solutions and medical-grade mHealth devices; presents a segmentation model; and includes revenue forecasts for the total medical-grade market and by segment. This research illustrates how medical-grade mHealth market segments have emerged based on levels of healthcare intervention and mHealth technology. It also features a competitive landscape that is based on three groups of vendor specialties and identifies examples of companies that are providing various mHealth services and shaping future capabilities. Segmentation mHealth Applicatio
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Table of Contents | Executive Summary~ || Key Findings~ || Methodology~ || Scope and Segmentation~ || Market Engineering Measurements~ || CEO‘s Perspective~ || Key Companies to Watch—mHealth~ ||| Apple~ ||| Qualcomm Life~ ||| Tactio Health Group~ ||| Validic~ ||| Walgreens~ ||| Zipnosis~ || Future Perspectives—3 Big Predictions~ | Market Background~ || mHealth is a Part of a Broad Ecosystem of Market Sectors in Digital Health~ || mHealth Market Convergence in Healthcare~ || Big Themes in mHealth~ || Forces Driving the mHealth Market~ ||| Socio-economic~ ||| Systemic~ ||| Regulatory~ ||| Technological~ || Defining mHealth with the Kaiser Pyramid of Care~ || Digital Health—Highest Impact on Healthcare~ || mHealth Technology Trends and Roadmap~ ||| Actionable Data~ ||| Analytics~ ||| Telehealth~ ||| Results~ | Market Segments~ || Market Segmentation~ ||| Mobile Health Market~ |||| Telehealth Service Delivery~ ||||| Clinical Grade— Prescribed~ ||||| Clinical Grade— Optional~ |||| mHealth Apps~ ||||| Clinical~ ||||| Apps and Content For Patients~ |||| Devices~ ||||| Medical-grade Monitoring~ |||| Network Services~ || mHealth Ecosystem—The High-level View~ ||| Trackers~ ||| mHealth Apps~ ||| mHealth Platforms~ ||| mHealth Content~ || Definition of Key Customer Market Segments~ || Consumers—A Key Customer Segment~ || Definition of Medical-grade mHealth Segments~ || Consumer vs. Medical-grade Wearables~ | Consumer Views and mHealth~ || Frost & Sullivan Consumer Survey Data Origin~ || Summary of Key Consumer Findings~ || Key Objectives—Consumer Survey Data~ || Methodology~ || Derived Health Consumer Segments—Profile Segment Descriptions and Key Differentiators~ || Derived Health Consumer Segments—Six Distinct Profiles of Health Consumers~ || US Consumers—Tracking of Health and Wellness Using Technology and Conventional Means~ || US Consumers—Importance of Sources for Health Information and Communication Preferences~ || Engaged Urban Techie Health Consumers~ || Profile of Engaged Urban Techie Consumers~ || Healthcare Skeptic Health Consumers~ || Use of Mobile Apps to Track Health and Wellness by Gender and Age~ || Use of Wearable Sensors to Track Health and Wellness by Gender and Age~ || Mobile Device Ownership by Gender~ || Mobile Device Ownership by Age~ || Mobile Operating System by Gender~ | Payer, Provider, and Vendor Views in mHealth~ || Industry Perspectives—Key Takeaways~ || mHealth Opportunity—Chronic Disease Management~ || mHealth—Common Platforms Drive Growth~ || mHealth—Factors that Influence Purchase or Investment~ || mHealth—The Case for Creating Bundles~ || mHealth—The Need for Data to Drive Payer Buy-in~ || mHealth Requirement—End-to-end Solutions~ || mHealth Payer Perspective—Chronic Conditions~ || mHealth—Perspectives About Consumers~ || mHealth—Risk Management~ || mHealth—Providers: The Key to Market Adoption~ | Business Models in mHealth~ || mHealth—Current and Potential Buyers~ || mHealth Solution Ecosystem~ ||| Data Analytics Providers~ ||| Cloud Service Providers~ ||| Applications~ ||| Network and Connectivity~ ||| Devices~ ||| Digital Health Platforms~ ||| Enterprise Health IT~ || Business Models in mHealth~ || Key Factors Driving Remote Patient Monitoring at Medical Grade will Drive the Potential for mHealth~ || Regulation~ || mHealth Platform Case Study—Apple~ || mHealth Platform Case Study—Samsung~ || mHealth Platform Case Study—Qualcomm Life~ || mHealth Product Case Studies—Propeller Health and WellDoc~ | Forecasts and Trends—Total mHealth Market~ || Market Engineering Measurements~ || Developing an mHealth Market Forecast~ || Revenue Forecast~ || Revenue Forecast—mHealth Market Segments~ || Revenue Forecast—Medical-grade Wearables~ || Revenue Forecast—mHealth Apps~ || Revenue Forecast—mHealth Network Services~ || Revenue Forecast—Telehealth Service Delivery~ || Revenue Forecast by Segment—Telehealth Service Delivery~ | Demand Analysis—Total mHealth Market~ || Penetration Analysis~ | Competitive Environment~ || mHealth Market Landscape~ || Likely Market Directions—The Analyst Perspective~ || mHealth Market Landscape~ || Competitive Market Framework~ || Competitive Market Structure~ || Vendor Segmentation—mHealth Platform in Chronic Disease Management Example~ | Notable Representative Companies to Watch~ || Notable Companies—Key Takeaways~ || Notable Companies within the mHealth Ecosystem~ ||| A&D Medical~ ||| AirStrip®~ ||| AliveCor~ ||| Apple~ ||| AT&T Mobility~ ||| Fitbit~ ||| Fruit Street~ ||| iTriage~ ||| Medtronic~ ||| Microsoft Health~ ||| MIO~ ||| Moves~ ||| Open mHealth~ ||| Philips Healthcare~ ||| Qualcomm Life~ ||| Samsung Healthcare~ ||| Tactio Health Group~ ||| Telcare~ ||| Under Armour~ ||| Vivify Health~ ||| Voxiva~ ||| Walgreen Co.~ ||| Web MD~ ||| Withings~ ||| Wolters Kluwer Health~ ||| Zipnosis~ | Growth Opportunities~ || Levers for Growth~ ||| Vision and Strategy~ ||| Brand and Demand~ ||| Technology and IP~ || Three Key Growth Opportunities in mHealth~ ||| Data Analytics~ ||| Extend RPM Beyond the Sick—Population Health Impact~ ||| Next-level Patient Engagement~ || Growth Opportunity 1—Data Analytics~ || Growth Opportunity 2—Extend RPM Beyond the Already Sick~ || Growth Opportunity 3—Take Patient Engagement to the Next Level~ | Future Perspectives~ || Future Perspectives—3 Big Predictions~ || Three Predictions will Intersect~ || Future Roadmap in mHealth~ || Legal Disclaimer~ | Appendix~ || Selected Sources~ || List of Exhibits~ || Market Engineering Methodology~
List of Charts and Figures 1. Total mHealth Market: Market Engineering Measurements, US, 2015~ 2. Total mHealth Market: Competitive Market Structure, US, 2015~| 1. US mHealth Market: Frost & Sullivan Research Methodology, 2016~ 2. Total mHealth Market: Market Engineering Measurements, US, 2015~ 3. Digital Health, Global, 2015~ 4. Selected Telehealth/mHealth Markets with Highest Impact on Healthcare in the Next 5 Years, Top 2 Box, North America, 2014–2019~ 5. Total mHealth Market: Market Segmentation, US, 2015~ 6. Derived Health Consumer Segments, US, 2015~ 7. Tracking of Health and Wellness, US, 2015~ 8. Importance of Sources for Health Information, US, 2015~ 9. Communication Preferences, US, 2015~ 10. Top Health Improvements~ 11. Top Health Conditions~ 12. Most Effective at Managing Health~ 13. Health Status and Coverage~ 14. Health and Wellness Profile~ 15. Top Health Improvements~ 16. Top Health Conditions~ 17. Most Effective at Managing Health~ 18. Health Status and Coverage~ 19. Use of Mobile Apps to Track Health and Wellness by Gender and Age~ 20. Use of Wearable Sensors to Track Health and Wellness by Gender and Age~ 21. Mobile Device Ownership by Gender~ 22. Mobile Device Ownership by Age~ 23. Mobile Operating System by Gender~ 24. Total mHealth Market: Revenue Forecast, US, 2015–2021~ 25. Total mHealth Market: Revenue Forecast, US, 2015–2021~ 26. mHealth Medical-grade Wearable Market: Revenue Forecast, US, 2015–2021~ 27. mHealth Apps Market: Revenue Forecast, US, 2015–2021~ 28. mHealth Network Services Market: Revenue Forecast, US, 2015–2021~ 29. Telehealth Service Delivery Market: Revenue Forecast, US, 2015–2021~ 30. Telehealth Services Care Management: Revenue Forecast, US, 2015–2021~ 31. Telehealth Services Case Management: Revenue Forecast, US, 2015–2021~ 32. Total mHealth Market: Penetration Analysis, US, 2015~
Author Victor Camlek
Industries Healthcare
WIP Number K093-01-00-00-00
Keyword 1 US mHealth
Keyword 2 mHealth
Keyword 3 mHealth solution
Is Prebook No