US mHealth Market and Growth Opportunity Analysis

Mobile Services Shifting to Care and Case Management

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mHealth is one of the most talked about subjects in healthcare, yet it has struggled from a business model standpoint, market scalability, and general over-hype. It is currently observed that there are low barriers to entry and it is not a sure thing that established market leaders can sustain their position as new entrants or disruptive solutions hit the market in mHealth. In the United States, there is a growing market for mHealth-enabled devices and for connecting the results derived from various sensors and activity trackers. This data can be transformed to support population health and analytics, as well as increasing the interest among health plans, payers, and providers to using mHealth as a solution to

Table of Contents

1. Executive Summary
Key Findings
Scope and Segmentation
Market Engineering Measurements
CEO‘s Perspective
Key Companies to Watch—mHealth
Qualcomm Life
Tactio Health Group
Future Perspectives—3 Big Predictions
2. Market Background
mHealth is a Part of a Broad Ecosystem of Market Sectors in Digital Health
mHealth Market Convergence in Healthcare
Big Themes in mHealth
Forces Driving the mHealth Market
Defining mHealth with the Kaiser Pyramid of Care
Digital Health—Highest Impact on Healthcare
mHealth Technology Trends and Roadmap
Actionable Data
3. Market Segments
Market Segmentation
Mobile Health Market
Telehealth Service Delivery
Clinical Grade— Prescribed
Clinical Grade— Optional
mHealth Apps
Apps and Content For Patients
Medical-grade Monitoring
Network Services
mHealth Ecosystem—The High-level View
mHealth Apps
mHealth Platforms
mHealth Content
Definition of Key Customer Market Segments
Consumers—A Key Customer Segment
Definition of Medical-grade mHealth Segments
Consumer vs. Medical-grade Wearables
4. Consumer Views and mHealth
Frost & Sullivan Consumer Survey Data Origin
Summary of Key Consumer Findings
Key Objectives—Consumer Survey Data
Derived Health Consumer Segments—Profile Segment Descriptions and Key Differentiators
Derived Health Consumer Segments—Six Distinct Profiles of Health Consumers
US Consumers—Tracking of Health and Wellness Using Technology and Conventional Means
US Consumers—Importance of Sources for Health Information and Communication Preferences
Engaged Urban Techie Health Consumers
Profile of Engaged Urban Techie Consumers
Healthcare Skeptic Health Consumers
Use of Mobile Apps to Track Health and Wellness by Gender and Age
Use of Wearable Sensors to Track Health and Wellness by Gender and Age
Mobile Device Ownership by Gender
Mobile Device Ownership by Age
Mobile Operating System by Gender
5. Payer, Provider, and Vendor Views in mHealth
Industry Perspectives—Key Takeaways
mHealth Opportunity—Chronic Disease Management
mHealth—Common Platforms Drive Growth
mHealth—Factors that Influence Purchase or Investment
mHealth—The Case for Creating Bundles
mHealth—The Need for Data to Drive Payer Buy-in
mHealth Requirement—End-to-end Solutions
mHealth Payer Perspective—Chronic Conditions
mHealth—Perspectives About Consumers
mHealth—Risk Management
mHealth—Providers: The Key to Market Adoption
6. Business Models in mHealth
mHealth—Current and Potential Buyers
mHealth Solution Ecosystem
Data Analytics Providers
Cloud Service Providers
Network and Connectivity
Digital Health Platforms
Enterprise Health IT
Business Models in mHealth
Key Factors Driving Remote Patient Monitoring at Medical Grade will Drive the Potential for mHealth
mHealth Platform Case Study—Apple
mHealth Platform Case Study—Samsung
mHealth Platform Case Study—Qualcomm Life
mHealth Product Case Studies—Propeller Health and WellDoc
7. Forecasts and Trends—Total mHealth Market
Market Engineering Measurements
Developing an mHealth Market Forecast
Revenue Forecast
Revenue Forecast—mHealth Market Segments
Revenue Forecast—Medical-grade Wearables
Revenue Forecast—mHealth Apps
Revenue Forecast—mHealth Network Services
Revenue Forecast—Telehealth Service Delivery
Revenue Forecast by Segment—Telehealth Service Delivery
8. Demand Analysis—Total mHealth Market
Penetration Analysis
9. Competitive Environment
mHealth Market Landscape
Likely Market Directions—The Analyst Perspective
mHealth Market Landscape
Competitive Market Framework
Competitive Market Structure
Vendor Segmentation—mHealth Platform in Chronic Disease Management Example
10. Notable Representative Companies to Watch
Notable Companies—Key Takeaways
Notable Companies within the mHealth Ecosystem
A&D Medical
AT&T Mobility
Fruit Street
Microsoft Health
Open mHealth
Philips Healthcare
Qualcomm Life
Samsung Healthcare
Tactio Health Group
Under Armour
Vivify Health
Walgreen Co.
Web MD
Wolters Kluwer Health
11. Growth Opportunities
Levers for Growth
Vision and Strategy
Brand and Demand
Technology and IP
Three Key Growth Opportunities in mHealth
Data Analytics
Extend RPM Beyond the Sick—Population Health Impact
Next-level Patient Engagement
Growth Opportunity 1—Data Analytics
Growth Opportunity 2—Extend RPM Beyond the Already Sick
Growth Opportunity 3—Take Patient Engagement to the Next Level
12. Future Perspectives
Future Perspectives—3 Big Predictions
Three Predictions will Intersect
Future Roadmap in mHealth
Legal Disclaimer
13. Appendix
Selected Sources
List of Exhibits
Market Engineering Methodology


List of Figures & Charts

1. Total mHealth Market: Market Engineering Measurements, US, 2015
2. Total mHealth Market: Competitive Market Structure, US, 2015

1. US mHealth Market: Frost & Sullivan Research Methodology, 2016
2. Total mHealth Market: Market Engineering Measurements, US, 2015
3. Digital Health, Global, 2015
4. Selected Telehealth/mHealth Markets with Highest Impact on Healthcare in the Next 5 Years, Top 2 Box, North America, 2014–2019
5. Total mHealth Market: Market Segmentation, US, 2015
6. Derived Health Consumer Segments, US, 2015
7. Tracking of Health and Wellness, US, 2015
8. Importance of Sources for Health Information, US, 2015
9. Communication Preferences, US, 2015
10. Top Health Improvements
11. Top Health Conditions
12. Most Effective at Managing Health
13. Health Status and Coverage
14. Health and Wellness Profile
15. Top Health Improvements
16. Top Health Conditions
17. Most Effective at Managing Health
18. Health Status and Coverage
19. Use of Mobile Apps to Track Health and Wellness by Gender and Age
20. Use of Wearable Sensors to Track Health and Wellness by Gender and Age
21. Mobile Device Ownership by Gender
22. Mobile Device Ownership by Age
23. Mobile Operating System by Gender
24. Total mHealth Market: Revenue Forecast, US, 2015–2021
25. Total mHealth Market: Revenue Forecast, US, 2015–2021
26. mHealth Medical-grade Wearable Market: Revenue Forecast, US, 2015–2021
27. mHealth Apps Market: Revenue Forecast, US, 2015–2021
28. mHealth Network Services Market: Revenue Forecast, US, 2015–2021
29. Telehealth Service Delivery Market: Revenue Forecast, US, 2015–2021
30. Telehealth Services Care Management: Revenue Forecast, US, 2015–2021
31. Telehealth Services Case Management: Revenue Forecast, US, 2015–2021
32. Total mHealth Market: Penetration Analysis, US, 2015

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