Use of Renewable Energy in Powering Data Centers in Emerging Markets

Does Your Green Footprint Strategy Leverage Emerging Market Potential?

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Information technology and service provider companies are turning to renewable energy to meet sustainability goals because of high energy consumption and excessive emissions from data centers. Companies are investing in on-site renewable energy projects or partnering with utility companies to expand their green footprint. This study establishes that emerging markets hold great potential for green data center expansion, as some of them are focused on increasing renewable-energy generation and improving grid infrastructure. It also identifies potential emerging markets for green data center expansion by 2020.

Table of Contents

Use of Renewable Energy in Powering Data Centers in Emerging MarketsExecutive SummaryExecutive SummaryEconomic Insights: Micro Boom—Definitions and Tie-insEMI—A Journey from Macro to MicroWhat are Mega Trends and Economic Insights Micro Booms?Micro Booms—What Will We Be Looking Into?Introduction—Scope and Research MethodologyScope of the StudyResearch MethodologyFirst Base—Business InsightsBusiness InsightsGlobal IP Traffic Increasing in Leaps and Bounds Data Center Demand Continues to Outpace Its SupplyData Center Energy Consumption and Carbon Emission Picture Use of Renewable Energy in Powering Data CentersEnergy Usage Pattern by IT and Service Provider CompaniesData Center Locations of Major IT CompaniesData Centers in Emerging Markets—Challenges and OpportunitiesRegional Emerging Market Opportunities for Data Center ExpansionSecond Base—Growth InsightsGrowth InsightsEmerging Markets Demonstrating More Growth in Number of Internet Users and IP TrafficMacroeconomic Factors Supporting Number of Internet Users’ GrowthDemographic Factors Supporting Number of Internet Users’ GrowthRenewable Energy Generation is higher in Emerging MarketsEmerging Markets Excel in New Investments in Renewable Energy Generation and Smart Grid InfrastructureRenewable Energy—Current and Target Shares in Emerging MarketsA Comparison—Renewable Electricity Generation and Internet User Growth in Emerging MarketsEmerging Markets to Lead in Urbanization by 2025 Smart City Initiatives Framework—ICT Dependence in City OperationsSmart City Projects in Selected Emerging MarketsCase Studies—A New Planned Smart City in India and an Established City with Smart Initiatives in BrazilThird Base—Profit InsightsProfit InsightsSelection Process of Potential Emerging Markets for the Expansion of Green Data CentersPotential Emerging Markets for Data Center ExpansionPotential Emerging Markets for Data Center Expansion (continued)Country Insight: South Africa—IT DemandCountry Insight: South Africa—RenewablesCountry Insight: Indonesia—IT DemandCountry Insight: Indonesia—RenewablesConclusion and Key TakeawaysConclusion and Key TakeawaysLegal DisclaimerAppendixData Center Locations of Major IT CompaniesRenewable Energy Support Policies for Other Potential Emerging MarketsImportant DefinitionsImportant Definitions (continued)Important Definitions (continued)




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