Using Video for Content Monetization and Channel Control


  • Research Code : 9849-00-3C-00-00
  • SKU : EM00011-NA-MR_01096
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  • Release Date : 25-Mar-2015
  • Region : North America
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While deploying an online video ecosystem, if revenue growth is the key objective, there are three areas in which companies typically use digital media: content monetization, channel control, and customer conversion. These are all concerned with building top-line sales, either through the sale of the digital media itself or by using the digital media to increase the sale of any product, physical or digital. Any company with digital audio or video that has intrinsic value should be building a digital media strategy to sell, or monetize that content over the Internet. Consequently, most media and entertainment vendors operating today are looking to augment their existing distribution channels with the Internet.
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