Using Video for Content Monetization and Channel Control

Using Video for Content Monetization and Channel Control

 

RELEASE DATE
25-Mar-2015
REGION
North America
Research Code: 9849-00-3C-00-00
SKU: EM00011-NA-MR_01096

$1,500.00

Special Price $1,125.00 save 25 %

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SKU
EM00011-NA-MR_01096

$1,500.00

$1,125.00 save 25 %

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Description

While deploying an online video ecosystem, if revenue growth is the key objective, there are three areas in which companies typically use digital media: content monetization, channel control, and customer conversion. These are all concerned with building top-line sales, either through the sale of the digital media itself or by using the digital media to increase the sale of any product, physical or digital. Any company with digital audio or video that has intrinsic value should be building a digital media strategy to sell, or monetize that content over the Internet. Consequently, most media and entertainment vendors operating today are looking to augment their existing distribution channels with the Internet.

Table of Contents

Using Video for Content Monetization and Channel Control

Related Research
While deploying an online video ecosystem, if revenue growth is the key objective, there are three areas in which companies typically use digital media: content monetization, channel control, and customer conversion. These are all concerned with building top-line sales, either through the sale of the digital media itself or by using the digital media to increase the sale of any product, physical or digital. Any company with digital audio or video that has intrinsic value should be building a digital media strategy to sell, or monetize that content over the Internet. Consequently, most media and entertainment vendors operating today are looking to augment their existing distribution channels with the Internet.
More Information
No Index No
Podcast No
Author Dan Rayburn
Industries Entertainment and Media
WIP Number 9849-00-3C-00-00
Is Prebook No