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Consolidation of Partnerships and Growth of Video-as-a-Service Increase Adoption of Video Conferencing Solutions
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A rise in employee mobility, increased interaction and content sharing within the enterprise landscape, more collaboration services from outside the service provider ecosystem, and the consumerization of IT are making customers more demanding about services and how they are consumed. Market consolidation has also resulted in a better distribution structure and improved technical competency. Several vendors have formed strategic partnerships to offer interoperable solutions, which is resulting in the higher adoption of video conferencing solutions.
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