Voice of the Customer: Perceptions and Behaviors Toward Building Illumination Market


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The research measures APAC consumers’ brand awareness, brand perceptions, current brand ownership, and features deemed important in building illumination products. It also measures consumers perception and behaviour towards the consumption of energy efficient light bulbs. This research surveyed general consumers within Australia, Indonesia, Japan, Malaysia, Singapore, South Korea and Thailand.

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Voice of the Customer, APAC Building Illumination MarketAPAC Building Illumination MarketAPAC Building Illumination Market

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