WAP Meets GPRS and Bluetooth

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Table of Contents

WAP Meets GPRS and Bluetooth, Executive SummaryIntroductionIntroductionSummary of Major FindingsMajor Market FindingsMajor Market IssuesMajor Implications of the Convergence of the Three TechnologiesConclusionsWAP Meets GPRS and Bluetooth, Industry Challenges and Research MethodologyIdentification of ChallengesIdentification of ChallengesSlow Circuit Switched Connection Results in Frustrating and Expensive ServiceLow Device Penetration Slows Growth in Other Parts of the Value ChainUnwieldy User Interface Limits UsageCompetition from Alternative Technologies Confuses the Market and Creates UncertaintyLack of (Compelling) Content Limits End-User DemandDevelopment of the Standards Creates Interoperability ProblemsLack of Bandwidth Availability Restricts ApplicationsBad Image due to Bad User ExperienceStrength of Operators' Position may Limit InnovationUncertainties over Integration of 3G and WAPTime Frame Analysis of Industry ChallengesTime Frame Analysis of Industry ChallengesMarket Engineering Forecasting MethodologyOverviewStrategic Significance of the Market Engineering ForecastJudging Credibility and Accuracy of Market Engineering ForecastsForecast AssumptionsExchange RatesGlossary of TermsList of AcronymsWAP Meets GPRS and Bluetooth, An Emerging Value ChainIntroductionIntroductionThe New Value ChainThe New Value ChainNetwork Equipment VendorsNetwork Equipment VendorsApplication Platform ProvidersApplication Platform ProvidersDevice ManufacturersDevice ManufacturersContent and Application DevelopersContent and Application DevelopersNetwork OperatorsNetwork OperatorsService ProvidersService ProvidersPortalsPortalsDistributionDistributionWAP Meets GPRS and Bluetooth, Forums; Interest Groups and Standards IntroductionIntroductionWAPOrigins of WAPWhat is WAP?WAP ForumFuture Direction of the StandardInteroperabilityGeneral Packet Radio ServiceGeneral Packet Radio ServiceBluetoothOverviewThe Origins of BluetoothWhat is Bluetooth?Bluetooth Special Interest GroupFuture Direction of the StandardInteroperabilityWAP Meets GPRS and Bluetooth, Device and Subscriber ForecastsMarket Overview and DefinitionsMarket Overview and DefinitionsMarket Engineering Revenue Forecasts (1996-2006)Total Shipments Forecasts Trends by Product TypeDevice TrendsWAP Meets GPRS and Bluetooth, Competing TechnologiesIntroductionIntroductionBluetoothBluetoothGPRSGPRSWAPWAPWAP Meets GPRS and Bluetooth, Applications AnalysisIntroductionIntroductionBusiness ApplicationsBusiness ApplicationsMessaging and CommunicationsInternet and Remote Intranet AccessCustomer Services and TelemetryCRM; SFA and SCMConsumer ApplicationsConsumer ApplicationsFinance and BankingMobile ShoppingAdvertisingEntertainmentLocation Based ServicesMusic and AudioVideo and PicturesWAP Meets GPRS and Bluetooth, Billing IssuesIntroductionIntroductionTechnical IssuesTechnical IssuesMarketing IssuesMarketing IssuesAdvertising; Sponsorship and M-CommerceAdvertising; Sponsorship and M-CommerceWAP Meets GPRS and Bluetooth, Service Revenues and Average Revenues per User (ARPU) AnalysisIntroductionIntroductionTrends by End-UserTrends by End-UserAverage Revenue per User (ARPU)Average Revenue per User (ARPU)Analysis of the Implications of the Convergence of the Three TechnologiesIntroductionIntroductionGPRS and BluetoothGPRS and BluetoothWAP and GPRSWAP and GPRSWAP and BluetoothWAP and BluetoothWAP; GPRS and BluetoothWAP; GPRS and BluetoothWAP Meets GPRS and Bluetooth, Competitive AnalysisOverviewOverviewCompany AnalysisEricssonNokiaMotorolaAlcatelSiemensSoneraBTCellnetGPRS InfrastructureGPRS InfrastructureMobile DevicesWAP GatewaysWAP Gateways

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