Web 2.0 and Internet Revenue Opportunities

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In recent discussions with industry leaders1 many are emphasizing the notion of a major shift in how the Internet is used. The shift is generally described as “Web 2.0,” a phrase coined in 2004 at an O’Reilly Media conference. Tim O’Reilly describes Web 2.0 as a shift toward more collaborative use of the Internet and points to examples ranging from Amazon’s reliance on and promotion of user reviews, to the group-mediated model of Wikipedia, to personal and commercial web logs, or “blogs.” While claims of a New Model, in any field, should be greeted with some skepticism, there are many compelling reasons to examine the Web 2.0 model of Internet evolution.

Table of Contents

Web 2.0 and Internet Revenue OpportunitiesSPIE 2006 #37 – September 29/2006IntroductionA Web 1.0 View of the InternetA Web 2.0 View of the InternetStratecast - The Last WordAbout Stratecast

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