Web Analytics Engines: Do You Know Where Your Customers Are?

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This SPIE discusses the foundation and structure of web analytics, key providers of web analytics products and services, and results obtained from the effective application of web analytics. It also describes how web analytics is a key building block for a related discipline—business analytics; how a recent acquisition by IBM positions the company to offer capabilities in both areas; and how web analytics integrates with an area that is core to the business for both communications service providers (CSPs) and large enterprises: customer relationship management (CRM).

Table of Contents

Web Analytics Engines: Do You Know Where Your Customers Are?SPIE 2010 #39 - October 22/2010IntroductionWeb Analytics InfrastructureWeb Analytics DefinedWhat Kind of Site Are You Running Here Anyway? Site Types and Web Analytics BenefitsSlicing Web Analytics Another Way: Off-SiteWeb Analytics ProvidersTwo Large Players Build Power Bases Spanning Web and Business AnalyticsWeb Analytics and CRM: Closer Than You ThinkStratecast - The Last WordAbout Stratecast




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