Web Content Management Systems: 'So Five Years Ago;' You need a Customer Engagement Platform

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In this report, we will discuss how at least one provider is exploding the envelope in this area by adding analytics and marketing capabilities to make both the company and its customers more competitive. That anchors our discussion of the next wave: why what your business needs today is not just an enhanced WCMS but a customer engagement platform.

Table of Contents

Web Content Management Systems: "So Five Years Ago;" You need a Customer Engagement PlatformSPIE 2012 #10 - March 16/2012IntroductionDefining a Web Content Management SystemIndustry Flash Point: Custom Commercial WCMS or Open Source?Sitecore: WCMS Under the Customer Engagement UmbrellaPredictive PersonalizationStratecast - The Last WordAbout Stratecast




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