Western Europe Fixed Messaging Markets

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The fixed SMS market is beginning to establish itself, since its first launch in late 2000. With the evolution of MMS and PC-based messaging, there are significant developments in enabling non-voice fixed-mobile communication. This opportunity is open to both the fixed and mobile carriers, and overall will expand the market as a whole. It is expected to become a strategically significant area, as messaging will be a cornerstone in the development of fixed-mobile converged services. At the same time a country-by-country approach is essential, given the varying regional dynamics, competitive structures, cultures and industry histories.

Table of Contents

Western Europe Fixed Messaging Markets, Executive SummaryExecutive SummaryExecutive SummaryWestern Europe Fixed Messaging Markets, Market Introduction and DefinitionScope and DefinitionFixed Messaging Scope and DefinitionIntroduction to the MarketHistory and BackgroundSubstitution and ConvergenceWestern Europe Fixed Messaging Markets, Total Market ForecastsTotal ForecastsIntroductionTotal Market ForecastsPC vs Fixed LineActive UsersWestern Europe Fixed Messaging Markets, Fixed SMS MarketAnalysis of the Fixed SMS MarketIntroductionMobile SMS Market Developments and OverviewFixed-SMS Device Shipments and Installed BaseActive Users and UsagePricingVolumes and RevenuesBreakdown by CountryBest Practice and RecommendationsWestern Europe Fixed Messaging Markets, Fixed MMS MarketAnalysis of the Fixed MMS MarketIntroductionMobile MMS Market Developments and OverviewFixed MMS Device Shipments and Installed BaseActive Users and UsagePricingVolumes and RevenuesBreakdown by CountryBest Practice and RecommendationsWestern Europe Fixed Messaging Markets, PC-SMS and MMS MarketAnalysis of the PC SMS and MMS MarketIntroductionTotal PC-Mobile Messaging ForecastsPC SMS ForecastsPC MMS ForecastsBest Practice and RecommendationsWestern Europe Fixed Messaging Markets, Country AnalysesCountry AnalysesOverviewGermanyFranceUKItalySpainRest-of-EuropeWestern Europe Fixed Messaging Markets, Frost & Sullivan Awards for Western Europe Fixed Messaging MarketsAwardsFrost & Sullivan Award for Entrepreneurial CompanyFrost & Sullivan Award for Marketing Strategy LeadershipFrost & Sullivan Award for Market LeadershipWestern Europe Fixed Messaging Markets, Conclusions & ImplicationsConclusions and ImplicationsConclusions and Implications




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