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Consistent Demand from Nutritional and Functional Applications Drives Market Growth
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This study describes the Western European amino acids and specialty protein market, focusing particularly on human applications. The key driver for this market is their regulatory policies as Western European regulatory policies are more detailed in labelling, enabling consumers to understand the beneficial effects of consuming specialty protein ingredients in functional foods and other nutritional products. Moreover, the Western European policies encourage cleaner labels with fewer E numbers. These E numbers will help consumers identify the food allergen levels in protein-formulated functional foods. It is estimated that consumers who are well informed about the health benefits of functional foods will help to boost market growth.
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