Wireless Access in Public Hotspots

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The wireless LAN market has shown significant growth in the last few years. This has been driven by a well-supported standard, increased awareness, convenience and falling prices. Providing access in public spaces offers service providers a new revenue stream as well as a steep learning curve in the use of wireless data. This report looks at the opportunities for equipment suppliers, service providers, device manufacturers and property owners and how they can best be achieved. There is a particular focus on how mobile network operators should react to this new development and the difficulties and benefits of moving into this market.

Table of Contents

Wireless Access in Public Hotspots, Executive SummaryExecutive SummaryIntroductionMajor Market FindingsMajor Market IssuesConclusionWireless Access in Public Hotspots, Market Drivers and RestraintsMarket DriversIntroductionCompetition Between Mobile Operators and Other Service ProvidersIncreasing Installed Base of Wireless-enabled DevicesProliferation of 802.11b in Offices and HomesDelays in the Provision of High Speed Cellular Services (an Early Learning Technology)Huge Potential Number of Public Access SitesIncreased Productivity and Efficacy of Mobile WorkforcePublic Area Property Owners Driven to DifferentiatePublic Area Property Owners Lose Revenues to Cellular NetworksOpportunity to Offer Localised Services and Advertising and m-CommerceMarket RestraintsIntroductionLack of Available Sites Deters UsersUncertainty over the Impact on Cellular BusinessRegulatory and Interference IssuesRange of Different Access Technologies Results in Market UncertaintiesUncertainties over Type of Business ModelLack of Roaming and HandoverSecurity Issues Delays Roll-out and Limits AvailabilityShortage of Device AvailabilityWireless Access in Public Hotspots, Value Chain and Business Model AnalysisAnalysing the Value ChainIntroductionService ProvidersProperty OwnersPortalDevice ManufacturersInfrastructure SuppliersContent and Applications DevelopersEnd-usersAnalysing the Business ModelIntroductionBilling TypesNon-Billed RevenuesRevenue Movements Through the Value ChainWireless Access in Public Hotspots, Major Market IssuesAnalysis of Major Market IssuesRegulatory IssuesRoamingHandover CapabilityWireless Access in Public Hotspots, Access Device AnalysisAnalysis by Device TypeIntroductionDevice ForecastsWireless Access in Public Hotspots, Number of Enabled Sites - Forecast and AnalysisTotal ForecastsIntroductionWireless-enabled Site Forecasts 2000-2006Number of Site BreakdownsBreakdown by TechnologyBreakdown by CountryBreakdown by Site TypeWireless Access in Public Hotspots, Equipment ForecastsTotal ForecastsIntroductionTotal Equipment Forecasts 2000-2006Equipment Market BreakdownsBreakdown by Geographic RegionBreakdown by Equipment TypeBreakdown by TechnologyBreakdown by Site TypeWireless Access in Public Hotspots, Subscriber and Service ForecastsRevenue ForecastsTotal Revenue ForecastsRevenue Breakdown by CountryRevenue Breakdown by User TypeTotal User ForecastsTotal User ForecastsBreakdown by User TypeARPU AnalysisWireless Access in Public Hotspots, Geographic AnalysisAnalysis by CountryTotal Market Breakdowns by CountrySwedenFinlandDenmarkNorwayGermanyUnited KingdomThe Netherlands and BelgiumFranceItaly and SpainWireless Access in Public Hotspots, Implications on 3G and StrategyMobile Operator PerspectivesIntroductionMajor Benefits and Advantages of Offering Wireless Public Access ServicesMajor Drawbacks and Disadvantages of Offering Wireless Public Access ServicesThe Size of the OpportunityImplications on Cellular BusinessTypes of Cellular OperatorMarket Entry StrategyConclusions and RecommendationsWireless Access in Public Hotspots, Database of Key Industry ParticipantsDatabaseDatabase of Key Industry Participants

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