Wireless Carrier Strategies and Growth Opportunities in Mobile Business-to-Employee (B2E) Apps
Wireless Carrier Strategies and Growth Opportunities in Mobile Business-to-Employee (B2E) Apps
Navigating An Intensifying Mobile Worker Apps Market
18-Sep-2017
North America
Description
In North America, wireless carriers continue to act as a major channel for promoting and reselling mobile business-to-employee (B2E) software applications. In fact, these mobile B2E apps have evolved to become a key strategic offering in wireless carrier portfolios. Carriers assume that the sale of these mobile worker apps will open up increased opportunities to sell their more profitable core and adjacent services, such as new voice communications products, managed services, etc. However, while overall mobile B2E app deployments are on a strong growth trajectory in the U.S. and Canada, challenges for carriers persist. These include a weakening in the carriers' popularity as a mobile apps partner in today's business sector. This study examines U.S. and Canadian carrier strategies, challenges, and portfolios. Key market trends and issues, the competitive landscape, and potential growth opportunities are discussed. Survey results regarding North American business preferences, plans, and demand for mobile worker apps and wireless carrier partners are also charted and analyzed.
Table of Contents
Key Findings
CEO’s Perspective
Defining Mobile B2E Applications
Carrier Mobile B2E Apps—Key Issues and Trends
Carrier Mobile B2E Apps—Key Issues and Trends (continued)
Carrier Mobile B2E Apps—Key Issues and Trends (continued)
2016 Mobile Enterprise Applications Survey
Mobile B2E Apps—Current Deployment Levels
Mobile B2E Apps—Planned New Introductions
Mobile B2E Apps—Types of Users
Mobile B2E Apps—Percentage of Employees as Users
Mobile B2E Apps—Adoption Drivers
Mobile B2E Apps—Adoption Barriers
Mobile B2E Apps—Preferred Mobility Partner
Mobile B2E Apps—Mobility Partner Selection Criteria
Mobile B2E Apps—Preferred Implementation Method
Mobile B2E Apps—Selection Criteria
Mobile B2E Apps—Popular Solutions
Demand Analysis Discussion
Demand Analysis Discussion (continued)
Demand Analysis Discussion (continued)
Competitive Assessment
Current Carrier Mobile B2E Portfolios
Transformation in the Mobile B2E Application Industry
AT&T
AT&T (continued)
Sprint
Sprint (continued)
Sprint (continued)
Verizon
Verizon (continued)
Verizon (continued)
U.S. Cellular
Bell (Canada)
Rogers
TELUS
TELUS (continued)
Growth Opportunity 1—Vertical-Specific Apps
Growth Opportunity 2—Solutions for Field Sales Reps
Growth Opportunity 3—Modularization
Growth Opportunity 4—The SMB Segment
Growth Opportunity 5—Predictive Analytics
Strategic Mobile B2E App Imperatives for Wireless Carriers
The Last Word
Legal Disclaimer
Acronyms Used
The Frost & Sullivan Story
Value Proposition: Future of Your Company & Career
Global Perspective
Industry Convergence
360º Research Perspective
Implementation Excellence
Our Blue Ocean Strategy
Related Research
Popular Topics
No Index | No |
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Podcast | No |
Author | Jeanine Sterling |
Industries | Information Technology |
WIP Number | 9ABE-00-2B-00-00 |
Is Prebook | No |