Wireless Carrier Strategies and Growth Opportunities in Mobile Business-to-Employee (B2E) Apps

Wireless Carrier Strategies and Growth Opportunities in Mobile Business-to-Employee (B2E) Apps

Navigating An Intensifying Mobile Worker Apps Market

RELEASE DATE
18-Sep-2017
REGION
North America
Deliverable Type
Market Research
Research Code: 9ABE-00-2B-00-00
SKU: IT03476-NA-MR_20755
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$1,500.00
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IT03476-NA-MR_20755
$1,500.00
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Description

In North America, wireless carriers continue to act as a major channel for promoting and reselling mobile business-to-employee (B2E) software applications. In fact, these mobile B2E apps have evolved to become a key strategic offering in wireless carrier portfolios. Carriers assume that the sale of these mobile worker apps will open up increased opportunities to sell their more profitable core and adjacent services, such as new voice communications products, managed services, etc. However, while overall mobile B2E app deployments are on a strong growth trajectory in the U.S. and Canada, challenges for carriers persist. These include a weakening in the carriers' popularity as a mobile apps partner in today's business sector. This study examines U.S. and Canadian carrier strategies, challenges, and portfolios. Key market trends and issues, the competitive landscape, and potential growth opportunities are discussed. Survey results regarding North American business preferences, plans, and demand for mobile worker apps and wireless carrier partners are also charted and analyzed.

Table of Contents

Key Findings

CEO’s Perspective

Defining Mobile B2E Applications

Carrier Mobile B2E Apps—Key Issues and Trends

Carrier Mobile B2E Apps—Key Issues and Trends (continued)

Carrier Mobile B2E Apps—Key Issues and Trends (continued)

2016 Mobile Enterprise Applications Survey

Mobile B2E Apps—Current Deployment Levels

Mobile B2E Apps—Planned New Introductions

Mobile B2E Apps—Types of Users

Mobile B2E Apps—Percentage of Employees as Users

Mobile B2E Apps—Adoption Drivers

Mobile B2E Apps—Adoption Barriers

Mobile B2E Apps—Preferred Mobility Partner

Mobile B2E Apps—Mobility Partner Selection Criteria

Mobile B2E Apps—Preferred Implementation Method

Mobile B2E Apps—Selection Criteria

Mobile B2E Apps—Popular Solutions

Demand Analysis Discussion

Demand Analysis Discussion (continued)

Demand Analysis Discussion (continued)

Competitive Assessment

Current Carrier Mobile B2E Portfolios

Transformation in the Mobile B2E Application Industry

AT&T

AT&T (continued)

Sprint

Sprint (continued)

Sprint (continued)

Verizon

Verizon (continued)

Verizon (continued)

U.S. Cellular

Bell (Canada)

Rogers

TELUS

TELUS (continued)

Growth Opportunity 1—Vertical-Specific Apps

Growth Opportunity 2—Solutions for Field Sales Reps

Growth Opportunity 3—Modularization

Growth Opportunity 4—The SMB Segment

Growth Opportunity 5—Predictive Analytics

Strategic Mobile B2E App Imperatives for Wireless Carriers

The Last Word

Legal Disclaimer

Acronyms Used

The Frost & Sullivan Story

Value Proposition: Future of Your Company & Career

Global Perspective

Industry Convergence

360º Research Perspective

Implementation Excellence

Our Blue Ocean Strategy

In North America, wireless carriers continue to act as a major channel for promoting and reselling mobile business-to-employee (B2E) software applications. In fact, these mobile B2E apps have evolved to become a key strategic offering in wireless carrier portfolios. Carriers assume that the sale of these mobile worker apps will open up increased opportunities to sell their more profitable core and adjacent services, such as new voice communications products, managed services, etc. However, while overall mobile B2E app deployments are on a strong growth trajectory in the U.S. and Canada, challenges for carriers persist. These include a weakening in the carriers' popularity as a mobile apps partner in today's business sector. This study examines U.S. and Canadian carrier strategies, challenges, and portfolios. Key market trends and issues, the competitive landscape, and potential growth opportunities are discussed. Survey results regarding North American business preferences, plans, and demand for mobile worker apps and wireless carrier partners are also charted and analyzed.
More Information
Deliverable Type Market Research
No Index No
Podcast No
Author Jeanine Sterling
Industries Information Technology
WIP Number 9ABE-00-2B-00-00
Is Prebook No