Wireless Carrier Strategies and Growth Opportunities in Mobile Business-to-Employee (B2E) Apps

Navigating An Intensifying Mobile Worker Apps Market

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In North America, wireless carriers continue to act as a major channel for promoting and reselling mobile business-to-employee (B2E) software applications. In fact, these mobile B2E apps have evolved to become a key strategic offering in wireless carrier portfolios. Carriers assume that the sale of these mobile worker apps will open up increased opportunities to sell their more profitable core and adjacent services, such as new voice communications products, managed services, etc. However, while overall mobile B2E app deployments are on a strong growth trajectory in the U.S. and Canada, challenges for carriers persist. These include a weakening in the carriers' popularity as a mobile apps partner in today's business sector. This study examines U.S. and Canadian carrier strategies, challenges, and portfolios. Key market trends and issues, the competitive landscape, and potential growth opportunities are discussed. Survey results regarding North American business preferences, plans, and demand for mobile worker apps and wireless carrier partners are also charted and analyzed.

Table of Contents

Wireless Carrier Strategies and Growth Opportunities in Mobile Business-to-Employee (B2E) AppsExecutive SummaryKey FindingsCEO’s PerspectiveMarket Overview—Carrier Mobile B2E AppsDefining Mobile B2E ApplicationsCarrier Mobile B2E Apps—Key Issues and TrendsCarrier Mobile B2E Apps—Key Issues and Trends (continued)Carrier Mobile B2E Apps—Key Issues and Trends (continued)Demand Analysis—Carrier Mobile B2E Apps 2016 Mobile Enterprise Applications SurveyMobile B2E Apps—Current Deployment LevelsMobile B2E Apps—Planned New IntroductionsMobile B2E Apps—Types of UsersMobile B2E Apps—Percentage of Employees as UsersMobile B2E Apps—Adoption DriversMobile B2E Apps—Adoption BarriersMobile B2E Apps—Preferred Mobility PartnerMobile B2E Apps—Mobility Partner Selection CriteriaMobile B2E Apps—Preferred Implementation MethodMobile B2E Apps—Selection CriteriaMobile B2E Apps—Popular SolutionsDemand Analysis DiscussionDemand Analysis Discussion (continued)Demand Analysis Discussion (continued)Competitive Environment—Carrier Mobile B2E AppsCompetitive AssessmentCurrent Carrier Mobile B2E PortfoliosTransformation in the Mobile B2E Application IndustryAT&T AT&T (continued)Sprint Sprint (continued)Sprint (continued)Verizon Verizon (continued)Verizon (continued)U.S. Cellular Bell (Canada)Rogers TELUS TELUS (continued)Growth Opportunities for Wireless CarriersGrowth Opportunity 1—Vertical-Specific AppsGrowth Opportunity 2—Solutions for Field Sales RepsGrowth Opportunity 3—ModularizationGrowth Opportunity 4—The SMB SegmentGrowth Opportunity 5—Predictive AnalyticsStrategic Mobile B2E App Imperatives for Wireless CarriersThe Last WordThe Last WordLegal DisclaimerAppendixAcronyms UsedThe Frost & Sullivan StoryThe Frost & Sullivan StoryValue Proposition: Future of Your Company & CareerGlobal PerspectiveIndustry Convergence360º Research PerspectiveImplementation ExcellenceOur Blue Ocean Strategy




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