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The Strategic Importance of Mobile Worker Software Apps
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This market insight examines the current wireless carrier strategies in the mobile worker software applications market. Mobile B2E (business-to-employee) app portfolios vary widely, and some carriers' refusal to lead in this sector may explain, in part, why fewer North American businesses are choosing wireless carriers as their preferred mobility partner. Specific product examples, pricing strategies, and promotional efforts are included as well as a SWOT (strengths, weaknesses, opportunities, threats) analysis for each carrier.
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