Women as Vehicle Customers—Voice of North America Consumer Findings, 2016

40% will Consider Digital Retail Platforms for their Next Vehicle Purchase (2020)

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The percentage of women holding driving licenses in North America is greater than that of men. However, women are unhappy with the entire process of car buying. Hence, understanding women car purchase preferences is essential for OEMs to ensure that the process is amicable. With the growth of digital platforms and social networking sites, women car buyers are well informed about their choices. Catering to their needs is of utmost importance to all stakeholders in the automotive industry. Opportunities for OEMs and dealerships exist to partner with automotive tech start-ups to digitally transform the car purchase process, including digital financing. The findings from this study will allow product planning teams

Table of Contents

Executive SummaryKey FindingsGender-wise Vehicle Buying Preferences Preferences among 3 Categories of Women CustomersLuxury versus Non-luxury Women Vehicle BuyersVehicle Feature Preferences among Women BuyersCurrent and Future Outlook Research Scope and MethodologyResearch Scope Research Aims and ObjectivesKey Questions This Study Will AnswerResearch Background Research Methodology SegmentationVehicle SegmentationUnderstanding Women Vehicle Customers’ DemandsPassenger Vehicle Driving Licences by Gender—Country SummaryWomen as Vehicle Buyers3 Types of Women Customer SegmentsWomen Vehicle Buyers’ Preferences across 3 CategoriesDesign and Technology—Women Customers’ PreferencesDesign and Technology Needs of Women Customers—Key FindingsDesign and Technology Needs of Women Customers—Key Findings (continued)Women Driver Segments—Differences in PreferencesFeatures’ Optimization for Women Customers/Driver SegmentsFuel/Engine Type for Women Customers’ Targeted Ideal VehicleTop 10 Vehicle Attribute Feature Preferences of Women CustomersTechnology Adoption Level of Women CustomersFeature Gap Analysis—OEM Focus versus Women Vehicle Buyers’ Preference Vehicle Body Type Preference of Women CustomersPreferred Next Vehicle Purchase ModelWomen Customers’ Feel and Design of Current VehicleImportance of Vehicle in Expressing Personalities Role of Vehicle in Expressing Women Customer Personalities Sales and Retail—Women Customers’ PreferencesSales and Retail Needs of Women Customers—Key FindingsMain Information/Opinion Sources about Vehicles for Women CustomersInfluence of Facebook on Decision to Purchase a Vehicle in North AmericaAttitude about Vehicle Dealerships by Vehicle SegmentSocial Media Activities by Women Customers in North AmericaVehicle Ownership—Women Customers’ PreferencesOwnership Needs of Women Customers—Key FindingsLease Options—A Critical Factor for Attracting Women CustomersPreferred Financing or Payment Options—By GenderPreferred Financing or Payment Options—By Vehicle CategoryTop Ideal Vehicle Brands by Purchasing Preference of Women in North AmericaDriving Patterns and Vehicle Ownership among North America OwnersGrowth Opportunities and Strategic Imperatives for Success Growth Opportunities—Women-centric Vehicle Buying in North AmericaStrategic Imperatives for Success and Growth Key Conclusions and Future OutlookVoice of Women as Vehicle Customers—Research PremiseUnderstanding Women Customer Preferences—So-what AnalysisTop 5 Predictions about Women Car BuyersLegal DisclaimerThe Frost & Sullivan StoryThe Frost & Sullivan StoryValue Proposition—Future of Your Company & CareerGlobal PerspectiveIndustry Convergence360º Research PerspectiveImplementation ExcellenceOur Blue Ocean Strategy




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