World Premium Mobile Content & Applications End-User Survey

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Premium mobile content and applications will assume greater significance in mobile operators' data initiatives, and it is crucial to understand the end-user's preferences and concerns with such initiatives. Premium mobile content and applications broadly includes ringtones, mobile games, mobile graphics, mobile informational services and mobile video services, with mobile video services still in the planning stages globally. An end-user survey for these segments is useful to understand consumers' top concerns about existing and planned content offerings, and is a valuable tool for the industry participants.

Table of Contents

World Premium Mobile Content & Applications End-User Survey, World Premium Mobile Content & Applications End-User SurveyEnd-User SurveyIntroduction and DescriptionResearch ObjectivesResearch Objective and GoalsSurvey Methodology and Sampling-Global and U.S.Survey Methodology and SamplingDemographical Composition of Survey RespondentsExecutive SummaryExecutive Summary and FindingsMobile Music Consumer Survey- Global and U.S.Mobile Music Survey Mobile Games Consumer Survey- Global and U.S. Mobile Games Survey Mobile Graphics Consumer Survey- Global and U.S.Mobile Graphics Survey Mobile Informational Services Consumer Survey- Global and U.S.Mobile Informational Services SurveyMobile Video Services Consumer Survey-Global and U.S.Mobile Video Services SurveyApplication Comparisons and ConclusionsGlobal Premium Mobile Application Comparisons and ConclusionsU.S. Premium Mobile Application Comparisons and Conclusions




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