World Web Analytics Market

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This study discusses the world Web analytics market. The value proposition of measuring and managing the performance of Web sites, including content, advertising, and navigation toward desired outcomes, has been embraced by the market; yet, the industry is both rapidly growing and rapidly innovating into new areas of analytics. This study focuses on the capabilities and market trends surrounding the five key vendors - Adobe, Google, IBM, Webtrends, and Yahoo! - and makes market projections from 2010 (the base year) to 2017. By the end of the forecast period, the Web and online analytics industry and market is expected to experience considerable and consistent market growth.

Table of Contents

World Web Analytics Market, Executive SummaryMarket OverviewIntroductionThe Value of AnalyticsMarket Research FindingsMarket StructureMarket Opportunities and ProjectionsConclusionsAnalysis of the World Web Analytics MarketplaceOverview and DefinitionsDefinitionOverviewAn Introduction to Web AnalyticsChanges in Web Business Models are Driving GrowthChanges in Web Business Models are Driving Growth (contd.)How Web Analytics WorksWeb Analytics TechnologiesWeb Analytics Technologies (contd.)Analysis ToolsAnalysis Tools (contd.)Social Mobile Video and Local AnalyticsSocial Mobile Video and Local Analytics (contd.)Complementary Web Analytics ToolsThe Beauty of TriangulationMacrotrends in the MarketplaceMacrotrends in the Marketplace (contd.)Technology TrendsTechnology Trends (contd.)The Web Analytics Market LandscapeAn Introduction to the Web Analytics Market LandscapeMarket Engineering MeasurementsMarket Engineering Measurements (contd.)Analysis of the Factors Impacting the Growth of the Web Analytics MarketIndustry ChallengesMarket DriversMarket RestraintsMarket Restraints (contd.)Market Forecasts and Trend AnalysisPricing and Revenue AnalysisGlobal Demand AnalysisCompetitive AnalysisCompetitive Structure AnalysisMarket Share AnalysisHot Company WatchlistIndustry Participants and ProductsKey Vendors and ProductsA Final WordConclusionsFrost & Sullivan's Perspective




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