X-Factor Head-to-Head: Google vs. Yahoo!

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In this study, we will look more closely at Google and Yahoo! as they are the most similar in terms of target audience and revenue base of X-Factor companies. First and at the foundation of our analysis, we will use the methodology and metrics developed in The X-Factor Threat to evaluate X-Factor companies. Second, we will provide a head-to-head comparison between Google and Yahoo! Finally, we will describe the strengths and vulnerabilities that both companies face going forward.

Table of Contents

X-Factor Head-to-Head: Google vs. Yahoo!CCS 1-1 - August 2007IntroductionStrategic SuperstarsSummary of Google and Yahoo! Strengths and VulnerabilitiesAppendix: Evaluating Marketing Strength & Marketing ImpactStratecast - The Last WordAbout Stratecast




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