Yahoo! Inc.  Operating above the Network

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Special Price USD 1,715

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Regular Price: USD 2,450

Special Price USD 1,715

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Before Google, Yahoo! developed (and acquired) its own search capabilities. The company conducts research to address user issues, such as: making the Internet search experience easier and more efficient; providing users with tools to help solve their problems; finding new and better ways for users to connect and communicate with family and friends; and guiding family and friends towards high-quality products, songs, movies, and other resources. The company also provides advertisers with the ability to connect efficiently with customers, which maximizes the advertisers’ marketing investments and provides a better overall user experience.

Table of Contents

Yahoo! Inc. – Operating above the NetworkSPIE 2006 #23 – June 9/2006Company OverviewService OverviewPricing ModelMarket ApproachCompetitorsYahoo! Strengths and VulnerabilitiesStratecast Partners - The Last WordAbout Stratecast Partners




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