2015 Big Data and Analytics Market Survey: Initial Observations

2015 Big Data and Analytics Market Survey: Initial Observations

 

RELEASE DATE
30-Dec-2015
REGION
North America
Research Code: 9A37-00-26-00-00
SKU: IT00243-NA-SF_01239

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Description

This report reveals the high level findings from Stratecast | Frost & Sullivan’s 2015 Big Data & Analytics Market Survey. It offers insight and encouragement to enterprises that have yet to embark on their BDA journey, and to the vendors of BDA solutions who continue to enhance their products and services in order to facilitate successful deployments.

Table of Contents

Big Data and Analytics Are More Important Than Other Technologies

How Stratecast Defines Big Data and Analytics (BDA)

Survey Respondents Work in a Variety of Industries

Popularity of BDA Solutions among Survey Respondents

Most BDA Deployments Pay for Themselves within Three Years

BDA Solutions in Production Use with Three-Year Paybacks

How BDA Deployments Have Affected Sales and Costs

Results from BDA Solutions Are Better than Expected

Why Respondents are Implementing or Evaluating BDA Solutions

Most Respondents Have Detailed Plans for Adding BDA Capabilities

Most Respondents Have Decision Models to Evaluate BDA Use Cases

  • Respondents with BDA in Production Use
  • Respondents Implementing or Evaluating BDA

Most Respondents Have Specific Metrics to Evaluate BDA Success

  • Respondents with BDA in Production Use
  • Respondents Implementing or Evaluating BDA

Respondents May Be Underestimating BDA Challenges

BDA Implementation Challenges in 2014 and 2105

Protecting Sensitive Data Limits the Usefulness of BDA Solutions

IS/IT Spending Priorities

Strategic Business Priorities

Big Data & Analytics Core Products and Services

Business Process and Strategic Analytics

Customer Experience, Marketing, and Sales Analytics

Mobile, Retail, and Location Analytics

Social and Site Analytics

List of Figures
  • 1. Big Data and Analytics Are More Important Than Other Technologies
  • 2. Survey Respondents Work in a Variety of Industries
  • 3. Popularity of BDA Solutions among Survey Respondents
  • 4. Most BDA Deployments Pay for Themselves within Three Years
  • 5. BDA Solutions in Production Use with Three-Year Paybacks
  • 6. How BDA Deployments Have Affected Sales and Costs
  • 7. Results from BDA Solutions Are Better than Expected
  • 8. Why Respondents are Implementing or Evaluating BDA Solutions
  • 9. Most Respondents Have Detailed Plans for Adding BDA Capabilities
  • 10. Most Respondents Have Decision Models to Evaluate BDA Use Cases
  • 11. Most Respondents Have Specific Metrics to Evaluate BDA Success
  • 12. Respondents May Be Underestimating BDA Challenges
  • 13. BDA Implementation Challenges in 2014 and 2105
  • 14. Protecting Sensitive Data Limits the Usefulness of BDA Solutions
  • 15. IS/IT Spending Priorities
  • 16. Strategic Business Priorities
Related Research
This report reveals the high level findings from Stratecast | Frost & Sullivans 2015 Big Data & Analytics Market Survey. It offers insight and encouragement to enterprises that have yet to embark on their BDA journey, and to the vendors of BDA solutions who continue to enhance their products and services in order to facilitate successful deployments.
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Table of Contents | Executive Summary - 2015 Big Data and Analytics Market Survey~ | Introduction~ || Big Data and Analytics Are More Important Than Other Technologies~ | Survey Objectives, Methodology, and Demographics~ || How Stratecast Defines Big Data and Analytics (BDA)~ || Survey Respondents Work in a Variety of Industries~ | Which BDA Solutions Are Popular Now?~ || Popularity of BDA Solutions among Survey Respondents~ | Quantified ROIs for BDA~ || Most BDA Deployments Pay for Themselves within Three Years~ || BDA Solutions in Production Use with Three-Year Paybacks~ || How BDA Deployments Have Affected Sales and Costs~ || Results from BDA Solutions Are Better than Expected~ || Why Respondents are Implementing or Evaluating BDA Solutions~ || Most Respondents Have Detailed Plans for Adding BDA Capabilities~ ||| Respondents with BDA in Production Use~ ||| Respondents Implementing or Evaluating BDA~ || Most Respondents Have Decision Models to Evaluate BDA Use Cases~ ||| Respondents with BDA in Production Use~ ||| Respondents Implementing or Evaluating BDA~ || Most Respondents Have Specific Metrics to Evaluate BDA Success~ ||| Respondents with BDA in Production Use~ ||| Respondents Implementing or Evaluating BDA~ | Meeting the Challenges to Successful BDA Deployment~ || Respondents May Be Underestimating BDA Challenges~ || BDA Implementation Challenges in 2014 and 2105~ || Protecting Sensitive Data Limits the Usefulness of BDA Solutions~ ||| Does your existing or planned BDA deployement require the use of sensitive customer or company information?~ ||| Does the need to protect sensitive data limit the usefulness of your existing or planned BDA deployment?~ | Putting BDA Solutions in Context~ || IS/IT Spending Priorities~ || Strategic Business Priorities~ | Suggestions for BDA Buyers and Sellers~ | The Last Word~ | Appendix - BDA Solution Types and Categories~ || Big Data & Analytics Core Products and Services~ || Business Process and Strategic Analytics~ || Customer Experience, Marketing, and Sales Analytics~ || Mobile, Retail, and Location Analytics~ || Social and Site Analytics ~
List of Charts and Figures 1. Big Data and Analytics Are More Important Than Other Technologies~ 2. Survey Respondents Work in a Variety of Industries~ 3. Popularity of BDA Solutions among Survey Respondents~ 4. Most BDA Deployments Pay for Themselves within Three Years~ 5. BDA Solutions in Production Use with Three-Year Paybacks~ 6. How BDA Deployments Have Affected Sales and Costs~ 7. Results from BDA Solutions Are Better than Expected~ 8. Why Respondents are Implementing or Evaluating BDA Solutions~ 9. Most Respondents Have Detailed Plans for Adding BDA Capabilities~ 10. Most Respondents Have Decision Models to Evaluate BDA Use Cases~ 11. Most Respondents Have Specific Metrics to Evaluate BDA Success~ 12. Respondents May Be Underestimating BDA Challenges~ 13. BDA Implementation Challenges in 2014 and 2105~ 14. Protecting Sensitive Data Limits the Usefulness of BDA Solutions~ 15. IS/IT Spending Priorities~ 16. Strategic Business Priorities~
Author Sandy Borthick
Industries Information Technology
WIP Number 9A37-00-26-00-00
Is Prebook No