2015 Big Data and Analytics Market Survey: Initial Observations

 

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This report reveals the high level findings from Stratecast | Frost & Sullivan’s 2015 Big Data & Analytics Market Survey. It offers insight and encouragement to enterprises that have yet to embark on their BDA journey, and to the vendors of BDA solutions who continue to enhance their products and services in order to facilitate successful deployments.

Table of Contents

1. Executive Summary - 2015 Big Data and Analytics Market Survey
2. Introduction
Big Data and Analytics Are More Important Than Other Technologies
3. Survey Objectives, Methodology, and Demographics
How Stratecast Defines Big Data and Analytics (BDA)
Survey Respondents Work in a Variety of Industries
4. Which BDA Solutions Are Popular Now?
Popularity of BDA Solutions among Survey Respondents
5. Quantified ROIs for BDA
Most BDA Deployments Pay for Themselves within Three Years
BDA Solutions in Production Use with Three-Year Paybacks
How BDA Deployments Have Affected Sales and Costs
Results from BDA Solutions Are Better than Expected
Why Respondents are Implementing or Evaluating BDA Solutions
Most Respondents Have Detailed Plans for Adding BDA Capabilities
Respondents with BDA in Production Use
Respondents Implementing or Evaluating BDA
Most Respondents Have Decision Models to Evaluate BDA Use Cases
Respondents with BDA in Production Use
Respondents Implementing or Evaluating BDA
Most Respondents Have Specific Metrics to Evaluate BDA Success
Respondents with BDA in Production Use
Respondents Implementing or Evaluating BDA
6. Meeting the Challenges to Successful BDA Deployment
Respondents May Be Underestimating BDA Challenges
BDA Implementation Challenges in 2014 and 2105
Protecting Sensitive Data Limits the Usefulness of BDA Solutions
Does your existing or planned BDA deployement require the use of sensitive customer or company information?
Does the need to protect sensitive data limit the usefulness of your existing or planned BDA deployment?
7. Putting BDA Solutions in Context
IS/IT Spending Priorities
Strategic Business Priorities
8. Suggestions for BDA Buyers and Sellers
9. The Last Word
10. Appendix - BDA Solution Types and Categories
Big Data & Analytics Core Products and Services
Business Process and Strategic Analytics
Customer Experience, Marketing, and Sales Analytics
Mobile, Retail, and Location Analytics
Social and Site Analytics


List of Figures & Charts

1. Big Data and Analytics Are More Important Than Other Technologies
2. Survey Respondents Work in a Variety of Industries
3. Popularity of BDA Solutions among Survey Respondents
4. Most BDA Deployments Pay for Themselves within Three Years
5. BDA Solutions in Production Use with Three-Year Paybacks
6. How BDA Deployments Have Affected Sales and Costs
7. Results from BDA Solutions Are Better than Expected
8. Why Respondents are Implementing or Evaluating BDA Solutions
9. Most Respondents Have Detailed Plans for Adding BDA Capabilities
10. Most Respondents Have Decision Models to Evaluate BDA Use Cases
11. Most Respondents Have Specific Metrics to Evaluate BDA Success
12. Respondents May Be Underestimating BDA Challenges
13. BDA Implementation Challenges in 2014 and 2105
14. Protecting Sensitive Data Limits the Usefulness of BDA Solutions
15. IS/IT Spending Priorities
16. Strategic Business Priorities



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