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17 Jun 2016  |  North America

Server-side Ad Stitching Gains Traction in Live and Catch-up TV

Traditionally, server-side ad insertion has been aimed at tackling the problems of ad blocking and device fragmentation. Advances in technology are now emphasising the importance of ad stitching for live and catch up TV. Client-side ad SDKs have grown in sophistication while the platforms they run have become more capable, and the transition to nat...

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