Entertainment and Media
The pervasiveness of media in business is a reality today, redefining the way organizations interact and engage with customers in a way not imagined in the previous decade. Business are gaining the ability to enable cross-platform repurposing and monetization of digital content, creating an extended economy based on television, video, advertising, publishing, mobile and the Internet. Innovation in technologies and system integrator partnerships is crucial to expand growth potential globally.
Frost & Sullivan’s Digital Transformation research and consulting programs look at the advent of newer technologies and their impact on organizations, disrupting old processes and enabling a new horizon of opportunities for companies to turn around old, fragmented business segments into a transformed consumer-centric service approach. Our digital media coverage spans all products and services in the content value chain-- from content acquisition to processing, management, delivery, protection, monitoring, analytics and customer experience.
We work closely with the world’s largest media networks, publishers, agencies, service operators, as well as technology providers and start-ups to help them find their footing in this sea of change. Tailored, customized solutions provide clients with the best strategies for growth, supported by the right key data points researched to meet the client’s needs and the specific engagement. Our research spans broadly across the sector and provides deep insights into specific markets in the most significant areas of IT and the digital media industry.
25 Apr 2019  |  North America
Growth of Video Streaming Depends on Good Quality of Service (QoS)
Over the top (OTT) monitoring and compliance (M&C) solutions often overlap with complementary software solutions, such as quality of experience (QoE) and quality of service (QoS) measurements for the distribution of video over streaming services. Most OTT monitoring and compliance vendors have proprietary software and use a combination of servers, ...
22 Mar 2019  |  North America
Costs Drive Adoption and Content Owners cannot Afford the Bandwidth Costs Currently Assosicated with 4K Streaming
4K and HEVC are exciting and the direction the market is headed towards, until AV1 takes their place. However, vendors, content owners and the media need to have realistic expectations of what is possible with 4K streaming and utilize accurate estimates when it comes to bitrates, costs, efficiencies, and Internet speeds. Based on the HEVC testing t...
12 Mar 2019  |  North America
A Measurement System to Spark Companies 2 Action (C2A)—Innovation That Fuels New Deal Flow and Growth Pipelines
The Frost Radar focuses on the global video managed services market and the related research with a base year of 2017. Video managed services, by definition, are services where entire portions of a content provider’s digital media workflows are outsourced to a third party. Video managed services are distinct from professional services or consulti...
25 Feb 2019  |  North America
China Remains Key; 4K and HDR will Drive Growth in this Intensely Competitive Market
Smart TVs are envisioned as online video consumption devices that enable centralized control of the living room entertainment experience—fragmented across smartphones, tablets, gaming consoles, and streaming media devices, among others. While the overall LCD TVs market has reached maturity and has been experiencing shipment declines in many regio...
21 Jan 2019  |  North America
As Delivery and Workflow Increasingly Commoditize, Live Workflows and Personalization Capabilities will be Competitive Factors for OVPs
Frost & Sullivan defines an online video platform (OVP) as a fee-based software-as-a service (SaaS) online content solution that enables video content owners to ingest, transcode, store, manage, protect, publish, syndicate, track, and monetize online video. While video continues to form the center of this formal definition, this process also includ...
18 Jan 2019  |  North America
Outsourcing Video Workflows Will be Seen as a Cost-saving Strategy Later in the Forecast Period
The study focuses on the global video managed services market and research related with a base year of 2017. Video managed services by definition are services where entire portions of a content provider’s digital media workflows are outsourced to a third party. Video managed services are distinct from professional services or consulting services ...
31 Dec 2018  |  North America
Mobile Video Ads are the Primary Growth Engine; Dynamic Ad Insertion is the Future
Online video advertising spend continues to grow rapidly as it is positioned as the ideal medium for advertisers and brand marketers, combining the power and engagement of TV ads with the targeting, tracking, and interactivity of online advertising. Changing audience media consumption habits have prompted media and content owners to increasingly sh...
24 Dec 2018  |  North America
Data-driven Animations have always been too Costly and Complex to do Well in a Live Broadcast Environment
Live OTT productions demand distinct graphic production tools, not systems that were created for broadcast. Despite the continual advancements in streaming video quality, comparatively little has changed in the web video production space – at least in terms of overlay graphics. OTT viewers either get the same graphics as the television feed (whic...
24 Dec 2018  |  North America
Any Solution to the OTT Capacity Gap Will, First and Foremost, Need to Address the Needs of the Global Wireless Streaming Consumer
One of the challenges facing the market today is the OTT capacity gap – the looming challenge of delivering streaming video to consumers when the performance improvements of current streaming video technology are fading as market demand for delivery capacity is skyrocketing. Promising new hardware technologies such as 5G and SPUs can be configure...
24 Dec 2018  |  North America
Live Streaming has some Inherent Challenges that Impact Infrastructure Requirements Differently than Traditional VOD Delivery
There is plenty of market interest in how edge computing can be used to deliver next generation OTT viewing experiences with low latency. Traditional HTTP streaming formats such as HLS and MPEG-DASH have gained wide acceptance, making it relatively easy to reach viewers on almost any viewing device at global scale. However, these formats have signi...