Frost Radar™: Digital Signage Solutions, 2023

This Frost Radar™ provides an in-depth analysis of 15 of the top Growth and Innovation leaders offering digital signage software and services. Digital signage has evolved beyond the static board or wall to become a dynamic and adaptable communication medium that fits within omnichannel marketing and enterprise communication strategies and toolsets. As a medium, digital signage has proven to be an ideal way for organizations to communicate effectively with mass audiences, dynamically adapt and customize content, and adapt to new hygiene and service demands. Digital signage is not just a moving billboard but a medium that creates a range of experiences (on its own and with integrations). The most conventional function of digital signage (that is, running certain content at certain times on certain devices) presents straightforward propositions, and therefore, the traditional products on offer in this market are nearly commoditized. Providers add value by contributing behind the screen (such as with device monitoring and integrations) or helping with creating the engaging content itself.

Digital signage systems are getting smarter and more connected, integrating with complementary technologies such as remote management and maintenance, enterprise communications, smartphone applications, computer vision, audience measurement, and marketing and advertising platforms.

Frost & Sullivan divides the landscape of digital signage companies into segments covering display hardware, software/players, and services. This Frost Radar™ focuses on the providers that primarily deliver software/players and services. These technology providers equip customers with the essential tools for leveraging digital content in networked systems of displays across a wide spectrum of use cases, ranging from deployments of a few to thousands of screens.