Femtech Market - Digitizing Women's Health

With the rise of digital convergence, the overlap between women's health and digital health is increasing by the day, and it is imperative to capitalize on this strategic sweet spot. Frost and Sullivan recognizes the immense market potential in this area- Femtech (or Female technology) that refers to software, diagnostics, products, and services that use technology to improve Women's Health. Femtech involves the use of digital health to motivate patients to access and use applications for managing women’s health issues. Women’s healthcare issues are coming to the forefront with an increased focus to differentiate care provided for the healthcare issues specific to women and women's health issues are no longer fit into the frameworks of men's health. The need for inclusiveness of women in clinical research and trials, product development and targeted marketing is increasingly being recognized today. Women are keenly taking a proactive role in decisions concerning their day-to-day-life such as their education, career, marriage, family planning, management of chronic conditions and elderly care. Self-management and continued engagement are core to managing women’s health issues, and Femtech has the power to add value across the care continuum.

With 50% of the global population as target customers and market potential of $50 billion by 2025, Femtech is hailed as the next significant phenomenon in the women’s health market and the time has come for clinical diagnostics, bio-pharmaceuticals, and medical device companies to tap into this market opportunity. There is an imminent need for healthcare companies to understand the market potential for Femtech and to formulate a strategy for segmenting, targeting, and positioning the women’s healthcare products and services. Frost and Sullivan has expertise in the critical Femtech application such as reproductive health, pregnancy and nursing care, pelvic and uterine healthcare, general healthcare and wellness, and can serve as growth partners in identifying opportunities in Femtech.

  1. 04 May 2021  |  North America

    The COVID-19 Pandemic and a Rising Focus on Women’s Untapped Healthcare Needs are Transforming the Global Femtech Solutions Industry

    The Healthcare Needs of the 3.90 Billion Global Female Population Creates New Growth Opportunities

    In an era of precision medicine and precision health, women deserve to receive gender-specific healthcare. The side-effects of the pandemic, like prolonged homestay induced by lockdowns, have disproportionately impacted women who have experienced a higher burden of household chores, increased anxiety and depression, etc., leading to a dramatic incr...


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  2. 21 Jan 2020  |  North America

    Growth Opportunities in the Global Femtech Market, Forecast to 2024

    The Market is Underpenetrated but has the Potential to Reach $9.4 Billion by 2024

    Femtech is an emerging term and, as is the case with most new concepts, is poorly understood. While some relate Femtech only with products unique to the female anatomy (including consumer products), others dismiss it as just another term for a group of existing solutions. Frost & Sullivan believes it is a unique space and a place for new growth opp...


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  3. 25 Jun 2019  |  Global

    Medical Device Innovations Furthering FemTech

    Disruptive Innovations Enabling Unique Solutions in Women’s Health

    FemTech is a technology terminology coined by the Danish entrepreneur Ida Tin, the founder of Clue, a popular fertility tracking digital solution. FemTech is short for “female technology”, an umbrella term that clubs together devices, software and solutions for the benefit of women. FemTech solutions addresses a whole host of health considerati...


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  4. 02 May 2018  |  North America

    Global Digital Health Maternal and Infant Care Solutions Market—Leaders, Innovators, and Startups, 2018

    Understanding the Paradigm Shift in Parenting with Digital Health Solutions

    BabyTech (digital tools targeted at infants/toddlers) and FemTech (digital solutions for helping women with their health issues) are the latest trends in the healthcare industry. Digital health tools are finding applications in all areas of parenting—fertility, pregnancy, birthing, nursing, baby health, and safety. Women form nearly half the popu...


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  5. 30 Nov 2017  |  Europe

    Growth Opportunities in European Prenatal Genetic Testing Market, Forecast to 2021

    Non-invasive Prenatal Testing (NIPT) Driven by the Adoption of Next Generation Sequencing (NGS) Techniques for Screening is Driving Market Growth

    Prenatal genetic tests are predominantly used to test disorders such as aneuploidies in chromosomes 21, 18, 13 and carrier screens. They are gaining momentum in EU due to enhanced assay outcomes through non-invasive methodologies using next generation sequencing (NGS) techniques, increasing number of women choosing to undergo pregnancy at an advanc...


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  6. 21 Jul 2017  |  North America

    Growth Opportunities in the US Prenatal Genetic Testing Market, Forecast to 2021

    Rising Maternal Age, Improved Screening Algorithms Catering to Healthcare Payer Requirements, and Exploration of New Business Models Will Drive Market

    Prenatal genetic tests, which are predominantly used to test disorders such as aneuploidies in chromosomes 21, 18, and 13, and carrier screens, are gaining momentum in the United States due to enhanced assay outcomes through non-invasive methodologies, increased popularity through social media channels, and the growing number of women choosing to u...


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  7. 22 Aug 2016  |  Global

    The Next Frontier of Growth - Women as Corporate Customers

    What this Means for Business and Economies

    There have been significant, positive shifts in the approach to women’s roles in society around the world. More women are now moving to leadership positions, occupying more seats in the boardroom, scaling successful companies, and even making a successful political presence. Women can drive the world’s economy as they represent a growth market ...


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  8. 05 Nov 2015  |  North America

    Analysis of the US Breast Imaging Systems Market

    A Guide to One of Medical Imaging’s Key Multi-modality Hubs

    This research service presents an analysis of the breast imaging systems market in the United States. It provides an in-depth analysis of the current trends, market size, revenue forecast, drivers and restraints, market penetration, and market attractiveness. Segments that are covered include X-ray mammography (with analog, digital radiography, co...


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  9. 17 Sep 2014  |  Asia Pacific

    Analysis of the Chinese Breast Imaging Systems Market

    Technology Enhancements Accelerate the Growth of Diagnostic Imaging

    This research service provides the market revenues and trends of various breast imaging modalities in the Chinese market. Increasing incidence of breast cancer, awareness among the population, healthcare reforms, and expansion of breast screening to rural areas accelerate the growth of breast imaging market in China. Increasing disposable income, ...


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  10. 14 Jul 2014  |  Europe

    Analysis of the European Breast Imaging Systems Market

    Trends and Dynamics of the Breast Imaging Systems Market in Western Europe

    This research service provides an in-depth analysis of the European breast imaging systems market. It analyses the revenue potential, market dynamics, and trends across countries in Western Europe. Market revenues have been derived from studying the dynamics of different segments which include: X-ray mammography, breast ultrasound, breast magnetic...


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