The Next Frontier of Growth - Women as Corporate Customers

The Next Frontier of Growth - Women as Corporate Customers

What this Means for Business and Economies

RELEASE DATE
22-Aug-2016
REGION
Global
Research Code: NFF3-01-00-00-00
SKU: CI00244-GL-MT_19196

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Description

There have been significant, positive shifts in the approach to women’s roles in society around the world. More women are now moving to leadership positions, occupying more seats in the boardroom, scaling successful companies, and even making a successful political presence. Women can drive the world’s economy as they represent a growth market bigger than China and India combined; in the next decade, this market will be bigger than the US economy. This study weighs how women could be the next frontier of growth. It examines the evidence that addressing female consumers and harnessing the power of women in an economy or organization will help yield significant returns. Already established as the dominant force in the B2C spending world, women are growing in impact in the B2B world.

Table of Contents

Top 10 Facts on Women as Customers

150 Million More Women in the Global Labor Force by 2025

Expected Reduction of 25% in Labor Participation Rate Gap by 2025

Female Economic Power will Outpace that of Leading Nations

Female Leadership Improves Corporate Performance

Female Leadership Improves Profits

Female Entrepreneurship—A Shifting Tide

Companies Can Continue to Increase Women in Management Roles

Understanding Women in Leadership

Research Methodology—From Macro to Micro

Research Methodology—From Macro to Micro (continued)

Methodology for this Study

Primary Corporate Data Methodology and Analysis Objectives

List of Definitions

Women in the Workforce

150 Million More Women in the Global Labor Force by 2025

Expected Reduction of 25% in Labor Participation Rate Gap by 2025

Women in the Company Workforce

Norway Leads the Global Gender Balance

China—The Diversity Leader in Asia

Italy Leads the Global Race in Closing the Gender Pay Gap

Retail Sector Leads Industries in Female Leadership Roles

Companies with the Highest Proportion of Female Leadership

Female Entrepreneurship—A Shifting Tide

CaseStudy—Europe to Foster Female Entrepreneurship

Case Study—Initiatives in Africa to Foster Female Entrepreneurship

Case Study—Female Entrepreneurs

Women’s Participation in the Part-time Labor Force

Female Representation in Functional Roles

Female Representation in Functional Roles (continued)

Purchasing Power of Women

Female Economic Power Will Outpace that of Leading Nations

The Value of Investing in a Female Workforce

Performance Benefits of Female Leadership

Case Study—Women CEOs

More Women in Management Roles Results in Faster Profits

Companies from Female-empowered Countries Have Higher Profits

Industries with Higher Female Representation Have Higher Profits

Greater Numbers of Female Managers Can Lead to Increased Profits

Female Leadership Improves Profits

Female CEOs and Board Members Have Noted High Share Values

Countries with More Gender Equality Have Higher GDP Per Capita

Increasing Women in Senior Management

Increasing Women in Senior Management (continued)

Increasing Women in Senior Management (continued)

Recruiting Men and Women on Equal Terms Improves Female Ratios

Women Friendly Corporate Culture Improves Company Performance

A Corporate Harassment-free Environment Improves Performance

Improved Occupational Equality Improves the Female Talent Pipeline

Increasing Female Senior Management Through Quotas

Case Study—Deutsche Telekom and Gender Quotas

Case Study—Japan Moves Towards Gender Equality in the Workplace

Case Study—Toyota’s Efforts Towards Workplace Gender Equality

Improving the Female Pay Gap

Family Leave Policies Increase Female Management Ratios

Corporate Training Helps Women Advance in Business

Case Study—Walmart’s Women's Leadership Development Program

Higher National Education Rates Improve Female Management Presence

Social Forces in Gender Equality Impact Female Management Ratios

Female Political Representation—Role Models

Company Highlights—Initiatives Increasing Women in Leadership

Company Highlights—Initiatives Increasing Women in Leadership (continued)

Understanding Women as Corporate Customers

Comparative Evaluation of Female Decision Making Process

Comparative Evaluation of Female Decision Making Characteristics

Comparative Evaluation of Female Management Styles

Women Are More Motivated By Life Goals

Women Lag in Negotiation Skills

Women Differ in the Ethical Frameworks They Employ

Case Study—Unique Approach of Garanti Bank to Women Entrepreneurs

Case Study—Orlando Magic Corporate Sales B2B Women Connection

Case Study—American Express OPEN’s Women’s Business Initiative

Case Study—Thomson Reuters Female-centric Marketing

Corporate Recommendations

Corporate Recommendations—Hiring

Corporate Recommendations—Corporate Culture

Corporate Recommendations—Compensation

Corporate Recommendations—Career Management

Corporate Recommendations—Family Leave

Corporate Recommendations

Corporate Recommendations (continued)

A Post-Gender Economy

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Related Research
There have been significant, positive shifts in the approach to women’s roles in society around the world. More women are now moving to leadership positions, occupying more seats in the boardroom, scaling successful companies, and even making a successful political presence. Women can drive the world’s economy as they represent a growth market bigger than China and India combined; in the next decade, this market will be bigger than the US economy. This study weighs how women could be the next frontier of growth. It examines the evidence that addressing female consumers and harnessing the power of women in an economy or organization will help yield significant returns. Already established as the dominant force in the B2C spending world, women are growing in impact in the B2B world.
More Information
No Index No
Podcast No
Author Lauren Taylor
Industries Cross Industries
WIP Number NFF3-01-00-00-00
Is Prebook No