The Next Frontier of Growth - Women as Corporate Customers

What this Means for Business and Economies

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There have been significant, positive shifts in the approach to women’s roles in society around the world. More women are now moving to leadership positions, occupying more seats in the boardroom, scaling successful companies, and even making a successful political presence. Women can drive the world’s economy as they represent a growth market bigger than China and India combined; in the next decade, this market will be bigger than the US economy. This study weighs how women could be the next frontier of growth. It examines the evidence that addressing female consumers and harnessing the power of women in an economy or organization will help yield significant returns. Already established as the dominant force in the B2C spending world, women are growing in impact in the B2B world.

Table of Contents

Executive SummaryTop 10 Facts on Women as Customers150 Million More Women in the Global Labor Force by 2025Expected Reduction of 25% in Labor Participation Rate Gap by 2025Female Economic Power will Outpace that of Leading NationsFemale Leadership Improves Corporate PerformanceFemale Leadership Improves ProfitsFemale Entrepreneurship—A Shifting TideCompanies Can Continue to Increase Women in Management RolesUnderstanding Women in LeadershipResearch Methodology and Key DefinitionsResearch Methodology—From Macro to MicroResearch Methodology—From Macro to Micro (continued)Methodology for this StudyPrimary Corporate Data Methodology and Analysis ObjectivesList of DefinitionsWomen in the WorkforceWomen in the Workforce150 Million More Women in the Global Labor Force by 2025Expected Reduction of 25% in Labor Participation Rate Gap by 2025Women in the Company WorkforceNorway Leads the Global Gender BalanceChina—The Diversity Leader in AsiaItaly Leads the Global Race in Closing the Gender Pay GapRetail Sector Leads Industries in Female Leadership RolesCompanies with the Highest Proportion of Female LeadershipFemale Entrepreneurship—A Shifting TideCaseStudy—Europe to Foster Female EntrepreneurshipCase Study—Initiatives in Africa to Foster Female EntrepreneurshipCase Study—Female EntrepreneursWomen’s Participation in the Part-time Labor ForceFemale Representation in Functional RolesFemale Representation in Functional Roles (continued)Purchasing Power of WomenFemale Economic Power Will Outpace that of Leading NationsThe Value of Investing in a Female WorkforceThe Value of Investing in a Female WorkforcePerformance Benefits of Female LeadershipCase Study—Women CEOsMore Women in Management Roles Results in Faster ProfitsCompanies from Female-empowered Countries Have Higher ProfitsIndustries with Higher Female Representation Have Higher ProfitsGreater Numbers of Female Managers Can Lead to Increased ProfitsFemale Leadership Improves ProfitsFemale CEOs and Board Members Have Noted High Share ValuesCountries with More Gender Equality Have Higher GDP Per CapitaIncreasing Women in Senior ManagementIncreasing Women in Senior ManagementIncreasing Women in Senior Management (continued)Increasing Women in Senior Management (continued)Recruiting Men and Women on Equal Terms Improves Female RatiosWomen Friendly Corporate Culture Improves Company PerformanceA Corporate Harassment-free Environment Improves PerformanceImproved Occupational Equality Improves the Female Talent PipelineIncreasing Female Senior Management Through QuotasCase Study—Deutsche Telekom and Gender QuotasCase Study—Japan Moves Towards Gender Equality in the WorkplaceCase Study—Toyota’s Efforts Towards Workplace Gender EqualityImproving the Female Pay GapFamily Leave Policies Increase Female Management RatiosCorporate Training Helps Women Advance in BusinessCase Study—Walmart’s Women's Leadership Development ProgramHigher National Education Rates Improve Female Management PresenceSocial Forces in Gender Equality Impact Female Management RatiosFemale Political Representation—Role ModelsCompany Highlights—Initiatives Increasing Women in LeadershipCompany Highlights—Initiatives Increasing Women in Leadership (continued)Understanding Women as Corporate CustomersUnderstanding Women as Corporate CustomersComparative Evaluation of Female Decision Making ProcessComparative Evaluation of Female Decision Making CharacteristicsComparative Evaluation of Female Management StylesWomen Are More Motivated By Life GoalsWomen Lag in Negotiation SkillsWomen Differ in the Ethical Frameworks They EmployCase Study—Unique Approach of Garanti Bank to Women EntrepreneursCase Study—Orlando Magic Corporate Sales B2B Women Connection Case Study—American Express OPEN’s Women’s Business InitiativeCase Study—Thomson Reuters Female-centric MarketingCorporate RecommendationsCorporate RecommendationsCorporate Recommendations—HiringCorporate Recommendations—Corporate CultureCorporate Recommendations—CompensationCorporate Recommendations—Career ManagementCorporate Recommendations—Family LeaveCorporate RecommendationsCorporate Recommendations (continued)The Last WordA Post-Gender EconomyLegal Disclaimer




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