The increase in global internet users, internet traffic, active social media users, and unique mobile phone users is driving digital content growth. In 2023, the industry grew in new global internet users, new active social media users, and unique mobile phone users. By the end of 2023, around two-thirds of the world’s population is estimated to be using the internet. With high-speed connectivity bringing billions of people online, digital content and services increasingly drive the global economy. Will this growth continue in 2024? Frost & Sullivan expects this momentum to sustain due to the rise of internet connectivity, the natural need for individuals to connect with others, and general technological improvements. Globally, people conduct more activities online than ever before, such as watching videos, interacting on social media applications, shopping, and playing video games. This Frost & Sullivan study compiles 10 growth opportunities digital content service providers can focus on in 2024 to thrive in this dynamic and competitive landscape. These growth opportunities result from aggregated input from Frost & Sullivan’s Digital Content Services research teams across different global regions. Businesses seeking to understand the evolving dynamics of this growing industry will benefit from this information. Frost & Sullivan also lists Growth Accelerators or companies at the forefront of driving growth in their respective industries. These companies accelerate growth by continuously innovating and creating new technologies, solutions, platforms, business models, or strategies that serve ever-evolving customer needs. These companies are also best positioned to expand market growth by strategically broadening and/or enhancing their product portfolio. Frost & Sullivan’s Digital Content Services program has a future-facing mandate to examine evolving digital content services delivered over the Internet. Our practice area examines emerging topics and dynamic markets that represent the crucial touchstones of the digital landscape.

Author: Alaa Saayed