Evaluating the Perceptions and Use of Immersive Technologies and the Metaverse

Evaluating the Perceptions and Use of Immersive Technologies and the Metaverse

Highlights from the 2023 Frost & Sullivan Global IT Decision Makers Survey

RELEASE DATE
19-Jan-2024
REGION
North America
Research Code: K9E2-01-00-00-00
SKU: EM_2023_538
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Description

Frost & Sullivan conducts an annual survey of IT and business decision-makers regarding their views of different technologies, such as immersive services, the metaverse, the Internet of Things, artificial intelligence, and the cloud.

This report leverages the information collected on Frost & Sullivan’s 2023 IT Decision Makers Survey to analyze the perception and current use of immersive technologies and the metaverse in multiple businesses from different industries and regions. The study examines how respondents assess these evolving technologies on various characteristics to gain insights into business priorities and determine meaningful differentiation points.

The results provide a glimpse of enterprise decision processes, including:
• How do organizations use or plan to use immersive technologies and the metaverse?
• What are organizations’ main concerns and interests in implementing these technologies?

A majority of the IT decision-makers with knowledge of the metaverse and immersive services (93%–96%) show interest in virtual reality (VR), augmented reality (AR), and mixed reality (MR). On the other hand, 3 out of 4 believe the metaverse holds some or significant business value for their organizations.

Analyst: Lara Forlino

Table of Contents

Research Objectives and Methodology

Definitions

VR/AR-MR Technologies: The Spectrum of Immersiveness3

Deconstructing the Metaverse

Respondent Profile

Respondent Profile (continued)

Respondent Profile (continued)

Immersive Digital Services: Level of Knowledge

Metaverse: Level of Knowledge

Interest in Immersive Digital Services

Major Concerns about Investing in Immersive Digital Services

Evaluating and Deploying Immersive Digital Technologies

Organizations’ Use of Immersive Digital Technologies

How Organizations are Using Immersive Services

How Organizations Will Use Immersive Services in the Next 24 Months

Immersive Services Investment During the Next 2 Years

Organizations’ Use of XR Headsets

Popularity of Extended Reality Headset Brands

Evaluating and Deploying Metaverse-related Technologies

Metaverse’s Potential for Organizations

Benefits for Entering the Metaverse

Measuring the Success of Metaverse Adoption

Types of Metaverse Adoption

Knowledge of and Willingness to Engage with Metaverse Companies

Why Is It Increasingly Difficult to Grow?

The Strategic Imperative 8™

Growth Opportunities Fuel the Growth Pipeline Engine™

List of Exhibits

List of Exhibits (continued)

Legal Disclaimer

Frost & Sullivan conducts an annual survey of IT and business decision-makers regarding their views of different technologies, such as immersive services, the metaverse, the Internet of Things, artificial intelligence, and the cloud. This report leverages the information collected on Frost & Sullivan s 2023 IT Decision Makers Survey to analyze the perception and current use of immersive technologies and the metaverse in multiple businesses from different industries and regions. The study examines how respondents assess these evolving technologies on various characteristics to gain insights into business priorities and determine meaningful differentiation points. The results provide a glimpse of enterprise decision processes, including: How do organizations use or plan to use immersive technologies and the metaverse? What are organizations main concerns and interests in implementing these technologies? A majority of the IT decision-makers with knowledge of the metaverse and immersive services (93% 96%) show interest in virtual reality (VR), augmented reality (AR), and mixed reality (MR). On the other hand, 3 out of 4 believe the metaverse holds some or significant business value for their organizations. Analyst: Lara Forlino
More Information
Author Lara Forlino
Industries Entertainment and Media
No Index No
Is Prebook No
Keyword 1 Immersive Technologies Analysis
Keyword 2 Metaverse Evaluation
Keyword 3 Technology Perceptions Analysis
Podcast No
WIP Number K9E2-01-00-00-00