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Highlights from the 2024 Frost & Sullivan Global IT Decision-Makers Survey
10-Feb-2025
Global
Customer Research
KB13-01-00-00-00
IT_2025_1294
Frost & Sullivan conducts an annual survey of IT and business decision-makers regarding their views of technologies, such as immersive services, the metaverse, the internet of things, artificial intelligence, and the cloud.
This report leverages the information collected in Frost & Sullivan’s 2024 IT Decision-Makers Survey to analyze the perception and current use of immersive technologies and the metaverse in multiple industries and regions. The study examines how respondents assess these evolving technologies on various characteristics to gain insights into business priorities and determine meaningful differentiation points.
The results provide a look into enterprise decision processes, including:
• How do organizations use or plan to use immersive technologies and the metaverse?
• What are organizations’ main concerns and interests when implementing these technologies?
• What criteria do organizations consider for choosing metaverse and immersive tech solutions?
The vast majority of IT decision-makers with knowledge of the metaverse and immersive services (93% to 94%) show interest in virtual reality, augmented reality, and mixed reality. Nine out of 10 believe that the metaverse holds some or significant business value for their organizations.
Author: Lara Forlino
Notable Findings
Research Objectives and Methodology
Definitions
VR/AR-MR Technologies: the Spectrum of Immersiveness
Deconstructing the Metaverse
Respondent Profile
Respondent Profile (continued)
Respondent Profile (continued)
Immersive Digital Services: Level of Knowledge
Metaverse: Level of Knowledge
Interest in Immersive Digital Services
Major Concerns About Investing in Immersive Digital Services
Evaluating and Deploying Immersive Digital Technologies
How Organizations Select Immersive Technology Vendors
Organizations’ Use of Immersive Digital Technologies
How Organizations Are Using Immersive Services
How Organizations will Use Immersive Services in the Next 2 Years
Immersive Services Investment During the Next 2 Years
Organizations’ Use of XR Headsets
Popularity of XR Headset Brands
Evaluating and Deploying Metaverse-related Technologies
Timeframe for Metaverse Adoption
Metaverse Investment During the Next 2 Years
Metaverse’s Potential for Organizations
Benefits for Entering the Metaverse
Major Concerns About Adopting the Metaverse
Measuring the Success of Metaverse Adoption
Types of Metaverse Adoption
Knowledge of and Willingness to Engage with Metaverse Companies
How Organizations Select Metaverse Solutions
Growth Opportunities Fuel the Growth Pipeline Engine™
Why Is It Increasingly Difficult to Grow?
The Strategic Imperative 8™
Benefits and Impacts of Growth Opportunities
Next Steps
List of Exhibits
List of Exhibits (continued)
Legal Disclaimer
List of Figures
- Knowledge of Immersive Digital Services, Global, 2024
- Knowledge of the Metaverse, Global, 2024
- Level of Interest in Immersive Technologies, Global, 2024
- Main Concerns about Immersive Services, Global, 2024
- Deployment of Immersive Technologies, Global, 2024
- Determinants for Immersive Tech Vendor Selection, Global, 2024
- Implementation of Immersive Technologies, Global, 2024
- Use Cases of Immersive Technologies, Global, 2024
- Future Use Cases of Immersive Technologies, Global, 2024
- Investment in Immersive Technologies in the Next 2 Years, Global, 2024
- Use of XR Headsets, Global, 2024
- Number of XR Headsets, Global, 2024
- Use of Extended Reality Headset by Provider, Global, 2024
- Deployment of the Metaverse, Global, 2024
- Plans for Adopting the Metaverse, Global, 2024
- Investment in Metaverse-related Technologies in the Next 2 Years, Global, 2024
- Perceived Potential of the Metaverse, Global, 2024
- Main Benefits for Joining the Metaverse, Global, 2024
- Main Concerns about the Metaverse, Global, 2024
- Implementation of Key Performance Indicators for Metaverse Adoption, Global, 2024
- Indicators Selected for Measuring Success, Global, 2024
- Metaverse Implementation by Type, Global, 2024
- Familiarity with Metaverse Projects, Global, 2024
- Plans to Engage with Metaverse Projects, Global, 2024
- Determinants in Selecting a Metaverse Solution, Global, 2024
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| Deliverable Type | Customer Research |
|---|---|
| Author | Lara Forlino |
| Industries | Information Technology |
| No Index | No |
| Is Prebook | No |
| Keyword 1 | Metaverse adoption trends |
| Keyword 2 | Immersive tech market |
| Keyword 3 | Augmented reality growth |
| List of Charts and Figures | Knowledge of Immersive Digital Services, Global, 2024~ Knowledge of the Metaverse, Global, 2024~ Level of Interest in Immersive Technologies, Global, 2024~ Main Concerns about Immersive Services, Global, 2024~ Deployment of Immersive Technologies, Global, 2024~ Determinants for Immersive Tech Vendor Selection, Global, 2024~ Implementation of Immersive Technologies, Global, 2024~ Use Cases of Immersive Technologies, Global, 2024~ Future Use Cases of Immersive Technologies, Global, 2024~ Investment in Immersive Technologies in the Next 2 Years, Global, 2024~ Use of XR Headsets, Global, 2024~ Number of XR Headsets, Global, 2024~ Use of Extended Reality Headset by Provider, Global, 2024~ Deployment of the Metaverse, Global, 2024~ Plans for Adopting the Metaverse, Global, 2024~ Investment in Metaverse-related Technologies in the Next 2 Years, Global, 2024~ Perceived Potential of the Metaverse, Global, 2024~ Main Benefits for Joining the Metaverse, Global, 2024~ Main Concerns about the Metaverse, Global, 2024~ Implementation of Key Performance Indicators for Metaverse Adoption, Global, 2024~ Indicators Selected for Measuring Success, Global, 2024~ Metaverse Implementation by Type, Global, 2024~ Familiarity with Metaverse Projects, Global, 2024~ Plans to Engage with Metaverse Projects, Global, 2024~ Determinants in Selecting a Metaverse Solution, Global, 2024~ |
| Podcast | No |
| Predecessor | K9E2-01-00-00-00 |
| WIP Number | KB13-01-00-00-00 |
Evaluating the Perceptions and Use of Immersive Technologies and the Metaverse
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