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Evaluating Perceptions and the Use of Immersive Technologies and the Metaverse

Evaluating Perceptions and the Use of Immersive Technologies and the Metaverse

Highlights from the 2022 Frost & Sullivan Global IT Decision Makers Survey

RELEASE DATE
21-Dec-2022
REGION
North America
Deliverable Type
Customer Research
Research Code: K84E-01-00-00-00
SKU: EM00349-NA-CR_27310
AvailableYesPDF Download

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SKU
EM00349-NA-CR_27310

Evaluating Perceptions and the Use of Immersive Technologies and the Metaverse
Published on: 21-Dec-2022 | SKU: EM00349-NA-CR_27310

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Description

Frost & Sullivan conducts an annual survey of IT and business decision-makers regarding their views of different technologies, such as the internet of things, artificial intelligence, and the cloud. Frost & Sullivan’s 2022 IT Decision Makers Survey included a new section to understand the perception and use of immersive technologies and the metaverse in multiple businesses from different industries and regions.

This report carefully examines how respondents assess immersive technologies and the metaverse on various characteristics to gain insights into business priorities and determine meaningful differentiation points.

The results provide a glimpse of enterprise decision processes, including:
• How do organizations use or plan to use immersive technologies and the metaverse?
• What are organizations’ main concerns and interests in implementing these technologies?

Most of the surveyed information technology (IT) decision-makers with knowledge of the metaverse and immersive services (95%–96%) show interest in virtual reality (VR), augmented reality (AR), and mixed reality (MR). Nearly 4 out of 5 (78%) believe the metaverse holds some or significant business value for their organizations.

Table of Contents

Findings

Research Objectives and Methodology

Definitions

VR/AR-MR Technologies—Spectrum of Immersiveness3

Deconstructing the Metaverse

Respondent Profile

Respondent Profile (continued)

Respondent Profile (continued)

Immersive Digital Services—Level of Knowledge

Metaverse—Level of Knowledge

Interest in Immersive Digital Services

Major Concerns about Investing in Immersive Digital Services

Evaluating and Deploying Immersive Digital Technologies

Organizations’ Use of Immersive Digital Technologies

How Organizations Use Immersive Services

How Organizations will Use Immersive Services in the Next 24 Months

Immersive Services Investment During the Next 2 Years

Organizations’ Use of XR Headsets

Evaluating and Deploying Metaverse-related Technologies

Metaverse’s Potential for Organizations

Benefits for Entering the Metaverse

Measuring the Success of Metaverse Adoption

Growth Opportunities Fuel the Growth Pipeline Engine™

Why is it Increasingly Difficult to Grow?

The Strategic Imperative 8™

List of Exhibits

Legal Disclaimer

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Frost & Sullivan conducts an annual survey of IT and business decision-makers regarding their views of different technologies, such as the internet of things, artificial intelligence, and the cloud. Frost & Sullivan’s 2022 IT Decision Makers Survey included a new section to understand the perception and use of immersive technologies and the metaverse in multiple businesses from different industries and regions. This report carefully examines how respondents assess immersive technologies and the metaverse on various characteristics to gain insights into business priorities and determine meaningful differentiation points. The results provide a glimpse of enterprise decision processes, including: • How do organizations use or plan to use immersive technologies and the metaverse • What are organizations’ main concerns and interests in implementing these technologies Most of the surveyed information technology (IT) decision-makers with knowledge of the metaverse and immersive services (95%–96%) show interest in virtual reality (VR), augmented reality (AR), and mixed reality (MR). Nearly 4 out of 5 (78%) believe the metaverse holds some or significant business value for their organizations.
More Information
Deliverable Type Customer Research
Author Lara Forlino
Industries Entertainment and Media
No Index No
Is Prebook No
Keyword 1 immersive technology
Keyword 2 metaverse technology
Keyword 3 immersion technology
Podcast No
WIP Number K84E-01-00-00-00