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Highlights from the 2025 Frost & Sullivan Global IT Decision-Makers Survey
23-Jan-2026
Global
Customer Research
KC24-01-00-00-00
IT_2026_34301
Frost & Sullivan conducts an annual survey of IT and business decision-makers regarding their views of technologies including immersive services, the metaverse, the internet of things, artificial intelligence, and the cloud. This report leverages information collected in the 2025 IT survey to analyze perceptions and use of immersive technologies and the metaverse. It examines how respondents assess these evolving technologies on various characteristics to gain insights into business priorities and determine meaningful differentiation points. The results provide a look into enterprise decision processes, including how organizations use or plan to use immersive technologies and the metaverse; main concerns and interests when implementing these technologies; and criteria for choosing metaverse and immersive tech solutions. The vast majority of IT decision-makers with knowledge of the metaverse and immersive services show interest in virtual reality, augmented reality, and mixed reality and believe that the metaverse holds some or significant business value for their organizations.
Author: Josefina Pavon
Research Objectives and Methodology
Definitions
VR/AR-MR Technologies: The Spectrum of Immersiveness
Deconstructing the Metaverse
Respondent Profile
Immersive Digital Services: Level of Knowledge
Metaverse: Level of Knowledge
Interest in Immersive Digital Services
Major Concerns About Investing in Immersive Digital Services
Evaluating and Deploying Immersive Digital Technologies
How Organizations Select Immersive Technology Vendors
Organizations’ Use of Immersive Digital Technologies
How Organizations Are Using Immersive Services
How Organizations Will Use Immersive Services
Immersive Services Investment During the Next 2 Years
Organizations’ Use of XR Headsets
Popular XR Headset Brands
Evaluating and Deploying Metaverse-Related Technologies
Timeframe for Metaverse Adoption
Metaverse Investment During the Next 2 Years
Metaverse’s Potential for Organizations
Benefits of Entering the Metaverse
Major Concerns About Adopting the Metaverse
Measuring the Success of Metaverse Adoption
Types of Metaverse Adoption
Knowledge of and Willingness to Engage with Metaverse Companies
How Organizations Select Metaverse Solutions
Growth Opportunities Fuel the Growth Pipeline Engine™
Why is it Increasingly Difficult to Grow?
The Strategic Imperative 8™
Benefits and Impacts of Growth Opportunities
Next Steps
List of Exhibits
Legal Disclaimer
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Author: Josefina Pavon
| Deliverable Type | Customer Research |
|---|---|
| Industries | Information Technology |
| No Index | No |
| Is Prebook | No |
| Keyword 1 | immersive technology market |
| Keyword 2 | metaverse enterprise solutions |
| Keyword 3 | ar vr adoption trends |
| Podcast | No |
| Predecessor | KB13-01-00-00-00 |
| WIP Number | KC24-01-00-00-00 |