Entertainment and Media

The pervasiveness of media in business is a reality today, redefining the way organizations interact and engage with customers in a way not imagined in the previous decade. Business are gaining the ability to enable cross-platform repurposing and monetization of digital content, creating an extended economy based on television, video, advertising, publishing, mobile and the Internet. Innovation in technologies and system integrator partnerships is crucial to expand growth potential globally.

Frost & Sullivan’s Digital Transformation research and consulting programs look at the advent of newer technologies and their impact on organizations, disrupting old processes and enabling a new horizon of opportunities for companies to turn around old, fragmented business segments into a transformed consumer-centric service approach. Our digital media coverage spans all products and services in the content value chain-- from content acquisition to processing, management, delivery, protection, monitoring, analytics and customer experience.

We work closely with the world’s largest media networks, publishers, agencies, service operators, as well as technology providers and start-ups to help them find their footing in this sea of change. Tailored, customized solutions provide clients with the best strategies for growth, supported by the right key data points researched to meet the client’s needs and the specific engagement. Our research spans broadly across the sector and provides deep insights into specific markets in the most significant areas of IT and the digital media industry.

  1. 27 Dec 2017  |  South Asia, Middle East & North Africa

    Over-the-Top (OTT) Video Executive Brief on Highlights of the Industry, India, April–September, 2017

    An Executive Brief of the Latest Platforms, Content Strategies, Funding Rounds and Partnerships in the Indian OTT Video Ecosystem

    This executive brief is a summary of all the latest developments and industry updates from April to September 2017. It covers major Over-the-top (OTT) platforms, new entrants, latest features unveiled, service expansion, partnerships and collaborations between content owners, producers, telecom operators, smartphone OEMs, distributors, OTT platform...

  2. 09 Nov 2017  |  South Asia, Middle East & North Africa

    Pay TV Services in India, 2017

    Market Heading for a Massive Reshuffle with Digitization and New Mandates to Encourage Subscription to Paid Services

    The Pay TV services market in India is undergoing an overhaul with landmark mandates like digitsation, GST and demonetisation having manifold implications on the services. The herculean task of migrating the leagcy TV viewers in the country to digital and pay TV subscribers will define the future of the television industry. A social revolution in t...

  3. 25 Oct 2017  |  North America

    OTT Services Yet to Achieve Service & Monetization Parity Across Traditional & Online Broadcasts

    As consumers shift content consumption preferences, existing services highlight many shortcomings of the OTT ecosystem

    Content services are most beloved when they offer delightful, consistent, cross-device OTT experiences, which are at par with conventional live linear managed experiences. While tier-1 services such as Comcast and others are coming closer to this idea in the United States, the overall problem is far from solved. Even a decade after Netflix and Hulu...

  4. 25 Oct 2017  |  North America

    Analysis of Fastly’s New Approach to Load Balancing in the Cloud

    Cloud Load Balancers Address the Traditional Shortcomings of Appliance-based Solutions

    Load balancing in the cloud is not a novel concept. Akamai, Neustar, Dyn, and AWS have been offering DNS-based cloud load balancing for a long time. The cloud based approach has many benefits over more traditional appliance-based solutions, but there are still a number of shortcomings. Fastly’s recently released load balancer product takes an int...

  5. 25 Oct 2017  |  North America

    Apple’s HEVC Adoption to Drive Hikes in Encoding Costs Requiring Cloud Hardware Acceleration

    In a Fragmented Market, Content Owners Must Decide if They Need to Support Three Codecs (H.264, H.265, and VP9) Going Forward

    For the last 10 years, H.264/AVC has been the dominant video codec used for streaming but with Apple adopting H.265/HEVC in iOS 11 and Google heavily supporting VP9 in Android, a change is on the horizon. Next year the Alliance for Open Media will release their AV1 codec which will again improve video compression efficiency even further. The end re...

  6. 28 Sep 2017  |  North America

    Global Enterprise Video Platforms Market, Forecast to 2023

    Market Consolidation and Convergence in Product Offerings are Key Themes Driving Market Progression

    The enterprise video platforms market continues to grow steadily thanks to demand and investment from large, global enterprises across all industry segments looking for a better way to communicate with a younger, more dispersed workforce and also with their customers, partners, suppliers, and investors. The study offers a closer look at key drivers...

  7. 28 Sep 2017  |  South Asia, Middle East & North Africa

    Outlook of Internet Protocol Television (IPTV) Market in Argentina, Brazil and Colombia, 2017

    Argentina at the forefront of converged services; Brazil to be adoption pioneer in the next 5-years; Colombia’s high smartphone use can popularize tri

    The Industry Docket gauges the business opportunity for converged media services in Latin America, identifying the hottest markets for investment and scope for near term IPTV launch. It formulates a go-to-market strategy to penetrate such markets leveraging existing telecom and pay TV operators. The potential challenges of establishing triple-play ...

  8. 22 Sep 2017  |  South Asia, Middle East & North Africa

    Technology Adoption Trends in the MENA Broadcast Industry, 2016–2021

    Media Companies to Increase Technology Spending to Drive Hybrid Video Service Delivery and High-quality Transmission

    Scope of the Study This research study includes the following segments: Scope: broadcast trends, regional adoption index, technology solutions, live streaming, cloud adoption, compression standards, transcoding solutions, and content protection Geographic scope: Middle East, Levant, and GCC Key Questions Answered Who are the key technology ve...

  9. 21 Sep 2017  |  North America

    PacketZoom Aims to Solve TCP Slow Start by Boosting Mobile App Performance

    Even if TCP Looks Inevitable, PacketZoom Claims that Outperforming TCP Is Not as Challenging as It May Currently Appear

    TCP is a protocol meant for stable networks, and all too often, mobile is anything but stable, with unreliable and often bottlenecked connections that conflict with TCP methodologies such as slow starts on transfers. The problem is certainly complex, when many moving pieces are involved, especially when dealing with the last-mile. However, if the p...

  10. 21 Sep 2017  |  North America

    The Impact of Apple's HEVC Announcement for the Streaming Media Industry

    HEVC has Seemingly been Prioritized by the Industry as the Next Generation Codec of Choice

    As CE manufacturers push the bounds on display technologies, and with 360 and VR production companies demonstrating ever more creative content, the capacity of networks will be taxed to levels much greater than seen today. For this reason, Apple's announcement at its 2017 Worldwide Developers Conference that it is supporting HEVC in High Sierra (ma...