The Impact of Apple's HEVC Announcement for the Streaming Media Industry

The Impact of Apple's HEVC Announcement for the Streaming Media Industry

HEVC has Seemingly been Prioritized by the Industry as the Next Generation Codec of Choice

RELEASE DATE
21-Sep-2017
REGION
North America
Deliverable Type
Market Research
Research Code: 9849-00-6E-00-00
SKU: EM00268-NA-MR_20770
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EM00268-NA-MR_20770

The Impact of Apple's HEVC Announcement for the Streaming Media Industry
Published on: 21-Sep-2017 | SKU: EM00268-NA-MR_20770

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As CE manufacturers push the bounds on display technologies, and with 360 and VR production companies demonstrating ever more creative content, the capacity of networks will be taxed to levels much greater than seen today. For this reason, Apple's announcement at its 2017 Worldwide Developers Conference that it is supporting HEVC in High Sierra (macOS) and iOS 11 is going to be hugely consequential for the streaming media industry. Apple drives many trends in the industry, and history has shown that those who ignore them do so at their own peril.

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As CE manufacturers push the bounds on display technologies, and with 360 and VR production companies demonstrating ever more creative content, the capacity of networks will be taxed to levels much greater than seen today. For this reason, Apple's announcement at its 2017 Worldwide Developers Conference that it is supporting HEVC in High Sierra (macOS) and iOS 11 is going to be hugely consequential for the streaming media industry. Apple drives many trends in the industry, and history has shown that those who ignore them do so at their own peril.
More Information
Deliverable Type Market Research
No Index No
Podcast No
Author Dan Rayburn
Industries Entertainment and Media
WIP Number 9849-00-6E-00-00
Is Prebook No