Outlook of Internet Protocol Television (IPTV) Market in Argentina, Brazil and Colombia, 2017

Argentina at the forefront of converged services; Brazil to be adoption pioneer in the next 5-years; Colombia’s high smartphone use can popularize tri

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The Industry Docket gauges the business opportunity for converged media services in Latin America, identifying the hottest markets for investment and scope for near term IPTV launch. It formulates a go-to-market strategy to penetrate such markets leveraging existing telecom and pay TV operators. The potential challenges of establishing triple-play or multiple play services and the tune of capital required are assessed in the study. A comprehensive road map for operational set-up and SWOT of concepts are analyzed for investors to make strategic decisions on the growth opportunity in the region.

Geographic scope: Brazil, Colombia, Argentina
Markets covered: telecom operators, internet service providers, pay TV operators, IPTV provides, OTT platforms, VOD,

This study validates the concept of managed services like linear TV, video on demand, internet access and other IP-based offerings from a TV head end to the last mile using private telecom infrastructure. It also evaluates an international business strategy where global participants can leverage local operators to set up converged services. It also provides an understanding of the growth opportunities across regions, shortlisting countries to pursue in the short and long terms, validate its concept across a few key industry stakeholders, formulate its pricing and business strategy and understand the market landscape in countries of interest.

In LATAM, major telecom operators are offering pay TV services either via cable or satellite or have established subsidiaries to distribute these services. The telecom market is highly concentrated in most countries and they are under pressure to provide bundled services that includes linear TV, broadband services as well as OTT and VOD. Although the region is rife with political and economic uncertainty, the level of infrastructural development is testament to the rising demand for bundled services.

A highly concentrated telecom market and mature pay TV services validate the demand and the vested interest from industry stakeholders. With state support and international investment, the opportunities for growth in the region are tremendous. This is reiterated by the success of Netflix and local OTT, IPTV offerings in select countries.

Key Questions this study will answer
1.     Who are the key telecom, pay TV and broadband service providers in the region?
2.     What are the growth opportunities in key market like Argentina, Brazil and Colombia?
3.     What are the key success factors for international participants to penetrate the market?
4.     What are the major drivers, challenges and restraints steering this market?
5.     What is the level of adoption of multiple play services and the demand for on-demand video consumption?

Table of Contents

Outlook of Internet Protocol Television (IPTV) Market in Argentina, Brazil and Colombia, 2017Regional OverviewTelcos Pay TV Operators pressurized to offer bundled services catering to linear TV, broadband, OTT & VOD; active efforts to increase last mile connectivity with IPScope & LimitationsScope & LimitationsIPTV Outlook:Argentina, Brazil, Colombia Government setup, policy overhaul and opening investment opportunities improve; Spectrum allocation, 4G services and OTT applications gain momentumLeading market stakeholders migrate toward a converged environment to offer quintuple play services, affirming value proposition for investorsRegulations allowing cable operators to provide telephony and telcos to offer TV will enable services diversityCompany Profile – Cablevisión-Fibertel, ArgentinaCompany Profile – Cablevisión-Fibertel, ArgentinaAffordable services with complete digital penetration priority in a stagnating ICT marketTelco competition primarily driven by TV; initiatives among market leaders exist to scale up IPTV services and create bundles at aggressive pricesA market with vast potential for international operators to build converged services, despite challenging market conditionsCompanyCompany Profile – Telefônica Vivo, BrazilColombia fully committed to increase Digital TV and broadband penetrationImproved political stability leads providers to expand their operations by bundling triple-play services into a single deviceColombia is the third most promising market in LATAM owing to an informed demography seeking high-tech solutionsCompany Profile – Claro, ColombiaCompany Profile – Claro, ColombiaGoing Forward…Focus of key decision makers toward timely implementation and roll-out of services Deeper market analysis aided with roadmaps on the subsequent steps toward investment opportunitiesArgentina at the forefront of converged services with high appetite and digital readiness to adopt new servicesWith Brazil leading the region in most ICT indicators and infrastructural developments, it will pioneer the next adoption cycle in the next 5 yearsAs Colombia recovers from slow growth, opportunities emerge among ISPs to leverage high smartphone usage to popularize triple-play servicesAnnexure: Our ServicesMaximize opportunities from existing products and markets; systematically explore new products, markets, including inorganic OpportunitiesOur Growth Consulting CanvasLegal Disclaimer




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