The Industry Docket gauges the business opportunity for converged media services in Latin America, identifying the hottest markets for investment and scope for near term IPTV launch. It formulates a go-to-market strategy to penetrate such markets leveraging existing telecom and pay TV operators. The potential challenges of establishing triple-play or multiple play services and the tune of capital required are assessed in the study. A comprehensive road map for operational set-up and SWOT of concepts are analyzed for investors to make strategic decisions on the growth opportunity in the region.
Geographic scope: Brazil, Colombia, Argentina
Markets covered: telecom operators, internet service providers, pay TV operators, IPTV provides, OTT platforms, VOD,
This study validates the concept of managed services like linear TV, video on demand, internet access and other IP-based offerings from a TV head end to the last mile using private telecom infrastructure. It also evaluates an international business strategy where global participants can leverage local operators to set up converged services. It also provides an understanding of the growth opportunities across regions, shortlisting countries to pursue in the short and long terms, validate its concept across a few key industry stakeholders, formulate its pricing and business strategy and understand the market landscape in countries of interest.
In LATAM, major telecom operators are offering pay TV services either via cable or satellite or have established subsidiaries to distribute these services. The telecom market is highly concentrated in most countries and they are under pressure to provide bundled services that includes linear TV, broadband services as well as OTT and VOD. Although the region is rife with political and economic uncertainty, the level of infrastructural development is testament to the rising demand for bundled services.
A highly concentrated telecom market and mature pay TV services validate the demand and the vested interest from industry stakeholders. With state support and international investment, the opportunities for growth in the region are tremendous. This is reiterated by the success of Netflix and local OTT, IPTV offerings in select countries.
Key Questions this study will answer
1. Who are the key telecom, pay TV and broadband service providers in the region?
2. What are the growth opportunities in key market like Argentina, Brazil and Colombia?
3. What are the key success factors for international participants to penetrate the market?
4. What are the major drivers, challenges and restraints steering this market?
5. What is the level of adoption of multiple play services and the demand for on-demand video consumption?