State of the Video Industry, MENA, 2017–2022

State of the Video Industry, MENA, 2017–2022

OTT Video Market Gaining Traction, While Pay TV Subscriptions Shrink on the Back of Geopolitical Crisis

RELEASE DATE
26-Sep-2018
REGION
South Asia, Middle East & North Africa
Research Code: 9AC1-00-33-00-00
SKU: EM00303-SA-MR_22334

$1,500.00

Special Price $1,125.00 save 25 %

In stock
SKU
EM00303-SA-MR_22334

$1,500.00

$1,125.00 save 25 %

DownloadLink

Pay by invoice

ENQUIRE NOW

Description

This study recounts the evolving video industry in MENA with the uptake of online video streaming, rise of HD channels and a sluggish Pay TV market. Media companies are plagued by falling advertising revenues, a rich free-to-air (FTA) offering and the additional pressure to launch OTT services to remain competitive in this environment. Global OTT platforms are expanding their footprint in the region with a local play, while local operators team up with telcos to reach large audiences.

The Pay TV market in the MENA region is highly fragmented and under-served due to the lack of adequate content for a diverse demography, rampant piracy, prevalence of FTA channels and a low propensity to pay for services. Although the growth has been steady over the past three years, there has been a slump in the market owing to macroeconomic factors and the geopolitical instability in 2017.The MENA region is still evolving in terms of content and business models for OTT and Pay TV; however, the opportunities for growth are increasing with the adoption of high-tech solutions. This requires local partnerships and vendors to gain access to advanced solutions.

As piracy continues to cause potential revenue losses to producers, high-calibre content encryption solutions will see higher demand. Sports will remain the major driver for adopting Pay TV services in MENA, promoting the adoption of cloud services for faster live broadcast. There is a huge opportunity for global OTT operators to collaborate with vernacular content creators in order to consolidate their market position with a local content offering.

Lack of sufficient payment instruments, low credit card penetration, incoherent government regulations, impending geopolitical unrest, economic downturn in the region owing to a fall in oil prices, high piracy levels in Pay TV and the dependence on legacy systems are some of the challenges for the industry. Some countries have started diversifying their economies by reducing their dependence on oil, promoting tourism and other industries, localising content to cater to the untapped Arabic community, and deploying advanced analytics and big data to understand their consumer and offer personalised services.

Key Issues Addressed

  • What is the state of the video industry in the MENA region?
  • How are studios, telcos, broadcasters and OTT platforms coping with the evolving video viewing trends?
  • Who are the leading OTT video platforms, satellite operators and telcos in the market?
  • How is the regulatory environment in light of political volatility and disruptions?
  • What is the forecast for the Pay TV and OTT video subscriber base in the market?
  • What are the key technology trends shaping the industry?

Table of Contents

Scope of the Study

Key Questions this Study will Answer

Video Landscape in MENA

Pay TV Market Overview—MENA

Factors Affecting Video Viewing

Video Market Ecosystem

Economic Revival through Diversification

Key Trends for Pay TV in MENA

Major Initiatives by Satellite Pay TV Operators

Internet Scenario in MENA

Rise of 4G in MENA

Social Media Penetration

OTT Video Market—Penetration and Adoption Trends

Latest Developments in the OTT Video Market

OTT Video Market—Content Trends

Fibre-to-the-Home/Building (FTTH/B) Landscape

IPTV Adoption Levels of Countries

IPTV Developments and Challenges

Key Technology Trends in MENA

HD Adoption

Piracy Problem—MENA

Watermarking, CAS and DRM for Content Protection

Cloud for Video Transmission

Cloud for Video Transmission (continued)

Regional Regulations Impacting the Video Industry

Regulations in UAE

Regulations in KSA

Regulations in Egypt

Market Drivers

Market Restraints

Forecast on Pay TV Subscriptions

Forecast on Online Video Viewers

Growth Opportunity 1—Regional/Vernacular Content

Growth Opportunity 2—Cloud Services

Growth Opportunity 3—Content Protection Solutions

Growth Opportunity 4—Advanced Analytics

Strategic Imperatives for the Video Industry in MENA

The Last Word

Legal Disclaimer

MENA Countries Covered in the Study

List of Industry Participants Interviewed

List of Exhibits

List of Exhibits (continued)

The Frost & Sullivan Story

Value Proposition—Future of Your Company & Career

Global Perspective

Industry Convergence

360º Research Perspective

Implementation Excellence

Our Blue Ocean Strategy

Related Research
This study recounts the evolving video industry in MENA with the uptake of online video streaming, rise of HD channels and a sluggish Pay TV market. Media companies are plagued by falling advertising revenues, a rich free-to-air (FTA) offering and the additional pressure to launch OTT services to remain competitive in this environment. Global OTT platforms are expanding their footprint in the region with a local play, while local operators team up with telcos to reach large audiences. The Pay TV market in the MENA region is highly fragmented and under-served due to the lack of adequate content for a diverse demography, rampant piracy, prevalence of FTA channels and a low propensity to pay for services. Although the growth has been steady over the past three years, there has been a slump in the market owing to macroeconomic factors and the geopolitical instability in 2017.The MENA region is still evolving in terms of content and business models for OTT and Pay TV; however, the opportunities for growth are increasing with the adoption of high-tech solutions. This requires local partnerships and vendors to gain access to advanced solutions. As piracy continues to cause potential revenue losses to producers, high-calibre content encryption solutions will see higher demand. Sports will remain the major driver for adopting Pay TV services in MENA, promoting the adoption of cloud services for faster live broadcast. There is a huge opportunity for global OTT operators to collaborate with vernacular content creators in order to consolidate their market position with a local content offering. Lack of sufficient payment instruments, low credit card penetration, incoherent government regulations, impending geopolitical unrest, economic downturn in the region owing to a fall in oil prices, high piracy levels in Pay TV and the dependence on legacy systems are some of the challenges for the industry. Some countries have started diversifying their economies by reducing their dep
More Information
No Index No
Podcast No
Author Aafia Bathool
Industries Entertainment and Media
WIP Number 9AC1-00-33-00-00
Is Prebook No
GPS Codes 9523-D1,9705-C1,9849-70,9A3C-D1,9A3D-D1