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2018 Market Update
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Asia-Pacific Hosted IP Telephony and UCC Services market entered into fast-moving stage for the first time in the following aspects including the varieties of services available in the market increased across all countries. Increasing awareness and demand of cloud services is also driving the migration from CapEx to OpEx model.This research study contains the current and future trends of Asia-Pacific hosted IP telephony and UCC services market. It covers the market service providers' performance and provides market share analysis. The growing hybrid environment creates opportunities in Asia-Pacific market, although during the difficult economic condition. The opportunities in Asia-Pacific market is growing by adoption of hybrid environment with considering the OpEx. The forecast period is from 2019 to 2025, and the base year is 2018. The total market reached US$824.7 million in 2018 with growth rate of 23.2%. ANZ and Japan remain the largest markets, followed by South Korea, ASEAN, Greater China, and India. Asia-Pacific market is characterized by high market concentration with few major carriers holding large shares of overall telecom service market in each country. Although they are increasingly challenged by smaller but more innovative next-generation services providers, most large MNOs have already established themselves as leaders in the hosted communications service market. Telstra, NTT Communications, and Spark were recorded as the top three service providers in Asia-Pacific. Expansion of geographical coverage for multinational companies as well as various portfolios, and improved user experience with easy to use solutions are key drivers to increase sales. Especially, supporting business to migrate cloud seamlessly backed by its cloud and integration capabilities as single vendor strategy was recorded as their success factor. Simplified flexible offerings with ease had played a key role in the adoption of hosted IP telephony services in the small business segment. Secured advanced collaboration features, customization or localization and integration options determine success in the medium and large business segments. Every different business units are likely to continue to present optical requirements based on its business circumstances in terms of functionality, price and additional services. Therefore, hosted IP telephony and UCaaS providers need to focus their strategies on a certain customer segment and build capabilities that address the specific needs of their target market. For those factors have led incumbent giant service providers to acquire solution specified vendors and tighten with partners strategically. Vertical specific solutions offerings can convince customers to adopt UCaaS and digitalization via UCaaS can evolve the way of work and expect to generate new business opportunities in digital market. Author: Youngso Lee
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