The research study - Analysis of the Anionic Surfactant Market and its importance to FMCG Manufacturers - focuses on anionic surfactants used in home and personal care products in South Africa and Kenya. It provides industry best practices, an overview of the anionic surfactant market as a whole, as well as in-depth analysis for both countries. The study includes a competitive analysis, forecasted revenues and volumes up to 2015, and emerging trends relevant to anionic surfactants. Although the focus is mainly on the end-user application of anionic surfactants, an analysis of suppliers is also included.