Analysis of the ASEAN and ANZ Sweetener Market

Natural Sweeteners will Take Precedence Over Synthetics

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This research service focuses primarily on the high-intensity sweetener (HIS) market across Australia, New Zealand, and the ASEAN countries of Malaysia, Thailand, Indonesia, Philippines, Singapore, and Vietnam. It provides market data for 2014 with forecasts up to 2020. The study addresses market trends, drivers, and restraints, and offers a perspective of consumer behavior regarding the consumption of HIS versus sugar. The effects of Mega Trends on the HIS industry and their impact on end consumers are covered. HIS hot spots have been identified based on extensive research and expert interviews to enable clients to consider market entry strategies.

Table of Contents

1. Executive Summary
Key Findings
Market Engineering Measurements
Market Overview
CEO’s Perspective
Top-level Market Snapshot
Percent Revenue Breakdown by Region, ASEAN and ANZ, 2014
Revenue Breakdown by Region, ASEAN and ANZ, Value, 2012 and 2014
Total Market Volume Shipment and Revenue Snapshot
Competitive Positioning of Key Industry Participants
Comparative Analysis by Region
Key Findings and Future Outlook
2. Research Scope, Objectives, Background, and Methodology
Research Scope
Research Aims and Objectives
Research Background
Research Methodology
3. Overview of Lifestyle Diseases
Causes of Death
Selected NCD and Obesity Percentages by Country
Cause of Death Comparison
NCDs and Food Habits
4. Sweeteners
Sweeteners Segmentation
Sweetener Comparison
Global Volume of Sweeteners
ASEAN—Revenue and Volume Breakdown
ANZ—Revenue and Volume Breakdown
HIS Market—Volume Breakdown
Regulations—Natural Sweeteners
Regulations—Synthetic Sweeteners
5. Mega Trends and Industry Convergence Implications
Impact of Mega Trends on the ASEAN and ANZ Market
6. Drivers and Restraints—Total Sweeteners Market
ASEAN—Market Drivers
Awareness of the benefits of sweeteners
High levels of obesity and diabetes
Large population, which means a potentially large user base
Fluctuating sugar prices compared with relatively stable sweetener prices
ASEAN—Market Restraints
Sweeteners taste different than sugar, and are often an acquired taste
Sugar remains the most preferred sweetener
Long approval process for sweeteners
Lack of availability in rural and semi-urban regions
ANZ—Market Drivers
Consumers’ usage of sugar substitutes is a choice- based decision
High awareness about various types of sweeteners
Prevalence of obesity and diabetes has pushed consumers towards lower-calorie sweeteners
Consumer demand for healthy options such as low-calorie sweeteners in packaged foods
ANZ—Market Restraints
Sweetener taste continues to be an issue for consumers
Lower population compared with ASEAN may cause market stagnation
Slowing economy may prompt consumers to spend less on such products and revert to sugar
Summary of Drivers and Restraints
7. Forecasts and Trends—HIS Market
Forecast Scenario Assumptions to 2020
HIS Market—Revenue Forecast (Frost & Sullivan Scenario)
HIS Market—Revenue Forecast (Optimistic Scenario)
Revenue Forecast Discussion
Pricing Trends Discussion
HIS Market—Revenue Forecast by Country
Regional Hot Spots
8. Competitive Analysis—HIS Market
Supplier Market Share Analysis
Merisant
Tate & Lyle
Cargill
Ajinomoto
Tropicana slim
Others
Competitive Environment
Top Competitors
Competitive Factors and Assessment
9. The Last Word
Conclusions
The Last Word—3 Big Predictions
Legal Disclaimer
10. Appendix
Market Engineering Methodology

Infographic



List of Figures & Charts

1. HIS Market: Market Engineering Measurements, ASEAN and ANZ, 2014
2. Total Sweetener Market: Competitive Landscape, ASEAN and ANZ, 2014
3. Total Sweetener Market: Competitive Landscape, ASEAN and ANZ, 2014
4. Total Sweetener Market: Comparative Analysis by Region, ASEAN and ANZ, 2019
5. Total Sweetener Market: Current and Future Outlook, ASEAN and ANZ, 2014 and 2020
6. Total Sweetener Market: Product Segmentation, ASEAN and ANZ, 2014
7. Total Sweetener Market: Product Comparison, ASEAN and ANZ, 2014
8. Total Sweeteners Market: Key Market Drivers, ASEAN, 2015–2020
9. Total Sweeteners Market: Key Market Restraints, ASEAN, 2015–2020
10. Total Sweeteners Market: Key Market Drivers, ANZ, 2015–2020
11. HIS Market: Market Engineering Measurements, ASEAN and ANZ, 2014
12. HIS Market: Forecast Scenario, ASEAN and ANZ, 2014–2020
13. HIS Market: Revenue Forecast by Country, ASEAN and ANZ, 2011–2020
14. Regional Hot Spots
15. HIS Market: Competitive Structure, ASEAN and ANZ, 2014
16. HIS Market: SWOT Analysis, ASEAN and ANZ, 2014
17. Total Sweetener Market: Key Conclusions, ASEAN and ANZ, 2020


1. Total Cylinder Deactivation Market: Engine Production, Cylinder Deactivation Production, and Penetration Percent Forecast, Global, 2015 and 2022
2. Total Sweetener Market: Percent Revenue Breakdown by Region, ASEAN and ANZ, 2014
3. Total Sweetener Market: Revenue Breakdown by Region, ASEAN and ANZ, Value, 2012 and 2014
4. Total Sweetener Market: Volume and Revenue Forecast, ASEAN and ANZ, 2014 and 2020
5. Causes of Deaths, ASEAN, 2014
6. Causes of Deaths, ANZ, 2014
7. Split of NCD by Percentage of Population, ASEAN and ANZ, 2014
8. Cause of Death Comparison, Selected Countries, 2014
9. Total Sweetener Market: Market Volume, Global, 2010–2014
10. Total Sweetener Market: Percent Revenue Breakdown by Type, ASEAN, 2014
11. Total Sweetener Market: Percent Volume Breakdown by Type, ASEAN, 2014
12. Total Sweetener Market: Percent Revenue Breakdown by Type, ANZ, 2014
13. Total Sweetener Market: Percent Volume Breakdown by Type, ANZ, 2014
14. HIS Market: Percent Volume Breakdown, ASEAN and ANZ, 2014
15. Total Sweetener Market: Drivers vs. Restraints Balanced Scores, ASEAN and ANZ, 2015–2020
16. HIS Market: Revenue Forecast—Frost & Sullivan Scenario, ASEAN and ANZ, 2011–2020
17. HIS Market: Revenue Forecast—Optimistic Scenario, ASEAN and ANZ, 2011–2020
18. HIS Market: Percent Revenue Breakdown, ASEAN and ANZ, 2014



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