Analysis of the Paints and Coatings Market Opportunities in Kuwait, Forecast to 2024

Analysis of the Paints and Coatings Market Opportunities in Kuwait, Forecast to 2024

Growth Opportunities for Both Local Manufacturers and Multinationals Entering the Market and the Right Distribution Channels to be Used

RELEASE DATE
31-Jan-2020
REGION
South Asia, Middle East & North Africa
Research Code: PA33-01-00-00-00
SKU: CM01756-SA-MR_24107

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Description

Supply in the Kuwaiti paints industry is marked by both local manufacturing and imports. Segments such as decorative and powder coatings have substantial presence of local manufacturers while other segments rely on imports to meet the local demand.

Within decorative coatings, imports account for one-third of the total supply. Among domestic manufacturers, GTC is the largest in terms of volume and value. Other key local producers include KPC, Hempel, and Al Matrooq. Sigma and Jotun import paints from their production units in Oman, the KSA, and the UAE. For wood coatings, major participants are National, Flora, and Renox, most of which are imported from the KSA. Protective coatings supply is marked by the presence of global MNCs such as International, Hempel, and Jotun. Powder coatings supply is marked by the presence of global companies such as Jotun and AkzoNobel as well as Middle East–based participants such as Intercoat, National, and Alwan. Auto refinish coatings supply is dominated by global participants such as PPG and Axalta, while regional participant KAPCI also has a significant presence. The marine coatings market in Kuwait is highly consolidated, with the top two companies accounting for 85% of the market.

With regard to sales channel, direct selling continues to be dominant. However, within decorative segments, the share of retail channel sales has surpassed that of projects because of the slowdown in number of large-scale construction projects. For wood coatings, large joineries and furniture manufacturers are the key end users. Value chain for protective coating in Kuwait is similar to the rest of the GCC countries. Contractors within major end-use segments play a crucial role in protective coatings sale. Role of traders and distributors is minimal, largely limited to the generic variants of protective coatings like the ones used in architecture and infrastructure. Direct selling is the key channel for the sale of powder coating products in Kuwait. Auto refinish coatings are sold directly to body shops through authorized dealership across Kuwait. In terms of consumer trends, for decorative coatings, interior coatings are dominated by plain appearance, with special effects having negligible share. The market is dominated by medium segment products. For wood coatings, nitrocellulose coatings systems are dominant in Kuwait, as ease of usage and economical prices are driving their sale. Water-based wood coatings are gaining some market share in Kuwait. They are used for interiors and exterior segments and renowned for low VOC content. Protective coatings are primarily used in the oil and gas sector. The sector uses various coating systems, with corrosion, chemical, and high temperature resistance as the key functionalities. KNPC and KOC approvals are mandatory for gaining market share. Major end users for powder coatings are aluminum extrusion and switchgear companies. The industrial segment is the largest holding 44% of the market share and will drive the demand in the segment. Within the automotive industry, the majority of cars are made out of solid paints. They use solid nonmetallic colors and constitute the 2K segment for refinish coatings. 2K system is renowned for its high glossy durable finish. Although premium Class A body shop segment is dominant, the economy Class C segment is expanding and should be of high focus.

Marine coatings focus is mainly on coastal sea vessels. In the absence of local ship building and maintenance industry, the marine coatings demand potential is expected to be low.

The paints industry in Kuwait is expected to witness 2% to 4% growth by 2022. Segments such as decorative and protective will be on the higher side of the growth range (3.5% to 4%), while segments such as powder, auto refinish, and wood coatings will experience growth in the 2.5% to 3% range.

Author: Aparajith Balan

RESEARCH: INFOGRAPHIC

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Table of Contents

Key Findings

Market Engineering Measurements—Decorative Coatings Market

Market Engineering Measurements—Wood Coatings Market

Market Engineering Measurements—Protective Coatings Market

Market Engineering Measurements—Marine Coatings Market

Market Engineering Measurements—Automotive Refinish Coatings Market

Market Engineering Measurements—Powder Coatings Market

Market Scope

Key Considerations

Research Methodology

Key Questions this Study will Answer

Market Engineering Measurements

Decorative Coatings Value Chain

Market Overview

Decorative Coatings Market—Tier Overview

Market Segmentation

Market Segmentation (continued)

Market Segmentation (continued)

Decorative Coating Brands

Organized Market—Competition Overview

Affordable Housing Projects to Drive Decorative Coatings Demand in Kuwait; Delayed Payments May Be a Challenge in the Short Term

Revenue Forecast

Market Engineering Measurements

Wood Coatings Value Chain

Market Overview

Wood Coatings Market—Tier Overview

Market Segmentation—By Volume

Market Segmentation

Organized Market—Competition Overview

Revenue Forecast

Market Engineering Measurements

Protective Coatings Value Chain

Market Overview

Protective Coatings—Tier Overview

Market Segmentation

Market Segmentation (continued)

Market Segmentation (continued)

Organized Market—Competition Overview

Investments in O&G and Power Generation to Drive Protective Coatings Demand

Revenue Forecast

Market Engineering Measurements

Marine Coatings Value Chain

Market Overview

Market Segmentation

Organized Market—Competition Overview

Revenue Forecast

Market Engineering Measurements

Automotive Refinish Coatings—Value Chain

Market Overview

Total Market—Tier Overview

Market Segmentation

Market Segmentation (continued)

Market Segmentation (continued)

Organized Market—Competition Overview

Revenue Forecast

Market Engineering Measurements

Powder Coatings Value Chain

Market Overview

Total Market—Tier Overview

Market Segmentation

Organized Market—Competition Overview

Infrastructure and Construction Investments will Drive Demand for Powder Coatings

Revenue Forecast

Growth Opportunity

Strategic Imperatives for Success and Growth

The Last Word—3 Big Predictions

Legal Disclaimer

Key Companies Reached

List of Exhibits

List of Exhibits (continued)

List of Exhibits (continued)

List of Exhibits (continued)

The Frost & Sullivan Story

Value Proposition—Future of Your Company & Career

Global Perspective

Industry Convergence

360º Research Perspective

Implementation Excellence

Our Blue Ocean Strategy

Related Research
Supply in the Kuwaiti paints industry is marked by both local manufacturing and imports. Segments such as decorative and powder coatings have substantial presence of local manufacturers while other segments rely on imports to meet the local demand. Within decorative coatings, imports account for one-third of the total supply. Among domestic manufacturers, GTC is the largest in terms of volume and value. Other key local producers include KPC, Hempel, and Al Matrooq. Sigma and Jotun import paints from their production units in Oman, the KSA, and the UAE. For wood coatings, major participants are National, Flora, and Renox, most of which are imported from the KSA. Protective coatings supply is marked by the presence of global MNCs such as International, Hempel, and Jotun. Powder coatings supply is marked by the presence of global companies such as Jotun and AkzoNobel as well as Middle East–based participants such as Intercoat, National, and Alwan. Auto refinish coatings supply is dominated by global participants such as PPG and Axalta, while regional participant KAPCI also has a significant presence. The marine coatings market in Kuwait is highly consolidated, with the top two companies accounting for 85Percentage of the market. With regard to sales channel, direct selling continues to be dominant. However, within decorative segments, the share of retail channel sales has surpassed that of projects because of the slowdown in number of large-scale construction projects. For wood coatings, large joineries and furniture manufacturers are the key end users. Value chain for protective coating in Kuwait is similar to the rest of the GCC countries. Contractors within major end-use segments play a crucial role in protective coatings sale. Role of traders and distributors is minimal, largely limited to the generic variants of protective coatings like the ones used in architecture and infrastructure. Direct selling is the key channel for the sale of powder coating products in Kuwait. Auto refinish coatings are sold directly to body shops through authorized dealership across Kuwait. In terms of consumer trends, for decorative coatings, interior coatings are dominated by plain appearance, with special effects having negligible share. The market is dominated by medium segment products. For wood coatings, nitrocellulose coatings systems are dominant in Kuwait, as ease of usage and economical prices are driving their sale. Water-based wood coatings are gaining some market share in Kuwait. They are used for interiors and exterior segments and renowned for low VOC content. Protective coatings are primarily used in the oil and gas sector. The sector uses various coating systems, with corrosion, chemical, and high temperature resistance as the key functionalities. KNPC and KOC approvals are mandatory for gaining market share. Major end users for powder coatings are aluminum extrusion and switchgear companies. The industrial segment is the largest holding 44Percentage of the market share and will drive the demand in the segment. Within the automotive industry, the majority of cars are made out of solid paints. They use solid nonmetallic colors and constitute the 2K segment for refinish coatings. 2K system is renowned for its high glossy durable finish. Although premium Class A body shop segment is dominant, the economy Class C segment is expanding and should be of high focus. Marine coatings focus is mainly on coastal sea vessels. In the absence of local ship building and maintenance industry, the marine coatings demand potential is expected to be low. The paints industry in Kuwait is expected to witness 2Percentage to 4Percentage growth by 2022. Segments such as decorative and protective will be on the higher side of the growth range (3.5Percentage to 4Percentage), while segments such as powder, auto refinish, and wood coatings will experience growth in the 2.5Percentage to 3Percentage range. Author: Aparajith Balan
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Author Aparajith Balan
WIP Number PA33-01-00-00-00
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GPS Codes 9100-A2,9595,9870