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Changing Lifestyle Patterns Drive Demand for Vitamin and Mineral Ingredients
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This study discusses the growth factors of vitamins and minerals as dietary supplements and fortified foods. Changing food habits, lack of physical activity, and an increase in sedentary jobs have accelerated the incidence of lifestyle-related complications such as obesity. In turn, a trend toward disease prevention has spurred demand for dietary supplements and nutrient-fortified foods and beverage. In addition, several vitamins and minerals are scientifically proven to have effective anti-aging properties that can be formulated as nutricosmetic, cosmeceutical, or cosmetic products. Analysis of key product trends, pricing trends, promotion trends, and regulatory trends is provided. The study period is 2010-1018 with a base year of 2013.
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