Description

This study presents the analysis of vehicle platform strategies of key global original equipment manufacturers (OEMs) in the light vehicle category. It introduces definitions of a vehicle platform and architecture. It presents an overview of existing and proposed vehicle platform introductions by key 12 OEM groups. The study also discusses market forces and its influence on platform strategy for these key OEM groups. A comparative analysis is drawn. A correlation with compound annual growth rate (CAGR) is also established. Current and future dynamics of key global OEMs is discussed in detail along with clear illustration of activities undertaken by various OEMs globally. The study also discusses benefits of adoption of platform strategy.