This Frost & Sullivan tracker provides metrics on Apple's quarterly performance (for both unit sales and revenues) for iPads, iPhones, Macs, and other products which includes sales of iPods, Apple TVs, Beats Electronics, and Apple-branded and third-party accessories. The deliverable includes historical quarterly data for all of these categories from 2007 to Q1 2020 and annual year-over-year (YoY) growth rates to capture important trends in the Apple ecosystem. Apple has continued to flourish with smartphones, tablets, mac computers and a multitude of accessories in a very competitive environment. Much of the company's success can be attributed to its ongoing development of products, and their focus on the overall user experience. While many of Apple's competitors have looked at a more open ecosystem and development of their own application storefronts, Apple has created a full end to end ecosystem for its users with the App Store at the center of its success.