Apple Performance Tracker, Q1 2024

This Frost & Sullivan tracker provides metrics on Apple's quarterly performance (for both unit sales and revenues) for iPads, iPhones, Macs, and other products, such as iPods, Apple TVs, Beats Electronics, and Apple-branded and third-party accessories. This tracker includes historical quarterly data for these categories from Q1 2007 to Q4 2023 and year-over-year (YoY) growth rates, which capture important trends in the Apple ecosystem. With its smartphones, tablets, Macs, and multiple accessories, Apple has continued to flourish in a fiercely competitive environment. Much of the company's success can be attributed to its ongoing development of products and its unwavering focus on the overall user experience. While many of Apple's competitors have looked at a more open ecosystem and developed their own application storefronts, Apple has created an end-to-end ecosystem for its users, with the App Store being the center of its success. Author: Rutuja Patil