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This report explores the current state of the AR market, and the role that devices and applications have in jump starting the growth of this very promising new technology. It also explores the activities of major market participants such as Apple, Google, Microsoft, and Facebook, as they position themselves to capture significant portions of what they have correctly identified as the next important technology bubble. This report will be of interest to technology developers, ISVs, and those wishing to understand the direction of consumer communication services.
Introduction
- Google Glass is dead, but lives
- Coming battle of the behemoths
Augmented Reality: a Refresher
- Integrates data and perception
- HUDs under development
Augmented Reality after Google Glasses
Form factor
Applications
Price
The Need for Applications
Behemoths lining up: Microsoft, Facebook, Google, and Apple
AR will define the terminal device
List of Figures
- 1. Projected Global AR Growth (2010 to 2020)
- 2. Desire to use AR (North America, 2015)
List of Charts
- 1. Awareness of Google Glasses (North America, 2015)
- 2. Desire to Buy Google Glasses (North American, 2015)
- 3. Microsoft Hololens
- 4. Vuzix AR
- 5. Facebook/Oculus Rift
- 6. Civic Resource Group
- 7. The Augmented Home – A Concept
- 8. Awareness of AR (North America, 2015)
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| Deliverable Type | Strategic Forecasting |
|---|---|
| No Index | No |
| Podcast | No |
| Table of Contents | | Executive Summary~ || Introduction~ ||| Google Glass is dead, but lives~ ||| Coming battle of the behemoths~ || Augmented Reality: a Refresher~ ||| Integrates data and perception~ ||| HUDs under development~ || Augmented Reality after Google Glasses~ | State of the Art~ || Form factor~ || Applications~ || Price~ || The Need for Applications~ ||| Applications will drive the market~ ||| Civic Resource group~ | Connected Home Drives Initial Demand~ | The Battle to Control the Future~ || Behemoths lining up: Microsoft, Facebook, Google, and Apple~ || AR will define the terminal device~ | The Last Word~ |
| List of Charts and Figures | 1. Projected Global AR Growth (2010 to 2020)~ 2. Desire to use AR (North America, 2015)~| 1. Awareness of Google Glasses (North America, 2015)~ 2. Desire to Buy Google Glasses (North American, 2015)~ 3. Microsoft Hololens~ 4. Vuzix AR~ 5. Facebook/Oculus Rift~ 6. Civic Resource Group~ 7. The Augmented Home – A Concept~ 8. Awareness of AR (North America, 2015)~ |
| Author | Michael Jude |
| Industries | Information Technology |
| WIP Number | 9941-00-22-00-00 |
| Is Prebook | No |
Augmented Reality: The Paradigm Shift Begins
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