Australia and New Zealand CRM Customer Satisfaction Analysis

Australia and New Zealand CRM Customer Satisfaction Analysis

RELEASE DATE
12-Dec-2005
REGION
Asia Pacific
Research Code: 4Z68-01-00-00-00
SKU: IT02439-GL-TR_15802
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Description

This study maps the customer behaviour and expectations of enterprises which have deployed and are using OCRM solutions in ANZ. The analysis highlights the key business challenges driving adoption of OCRM solution, vendor evaluation criteria and purchase decision making process, apart from identifying the most suitable vendor in the ANZ OCRM market.

Table of Contents

CRM Survey Overview

  • CRM Survey Overview

Demographics of the Sample

  • Demographics of the Sample

Business Challenges

  • Business Challenges

Vendor Selection Criteria

  • Vendor Selection Criteria

Purchase Triggers for CRM Deployment

  • Purchase Triggers for CRM Deployment

Level of Customer Satisfaction

  • Level of Customer Satisfaction

Loyalty Assessment

  • Loyalty Assessment

Frost & Sullivan Award: ANZ CRM Customer Service Leadership Award

  • Frost & Sullivan Award: ANZ CRM Customer Service Leadership Award
Related Research
This study maps the customer behaviour and expectations of enterprises which have deployed and are using OCRM solutions in ANZ. The analysis highlights the key business challenges driving adoption of OCRM solution, vendor evaluation criteria and purchase decision making process, apart from identifying the most suitable vendor in the ANZ OCRM market.
More Information
No Index Yes
Podcast No
WIP Number 4Z68-01-00-00-00
Is Prebook No