Australia and New Zealand CRM Customer Satisfaction Analysis

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This study maps the customer behaviour and expectations of enterprises which have deployed and are using OCRM solutions in ANZ. The analysis highlights the key business challenges driving adoption of OCRM solution, vendor evaluation criteria and purchase decision making process, apart from identifying the most suitable vendor in the ANZ OCRM market.

Table of Contents

Australia and New Zealand CRM Customer Satisfaction Analysis, Australian and New Zealand CRM Customer Satisfaction AnalysisCRM Survey OverviewCRM Survey OverviewDemographics of the SampleDemographics of the SampleBusiness ChallengesBusiness ChallengesVendor Selection Criteria Vendor Selection Criteria Purchase Triggers for CRM DeploymentPurchase Triggers for CRM DeploymentLevel of Customer SatisfactionLevel of Customer SatisfactionLoyalty AssessmentLoyalty AssessmentFrost & Sullivan Award: ANZ CRM Customer Service Leadership AwardFrost & Sullivan Award: ANZ CRM Customer Service Leadership Award




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